Stranger Things Hat

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -69.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-69.5%

Conversion, latest week

0.6%

Market size, estimated

$9Ka year

Top search term

stranger things hat61K searches a year

Listings sell for $19.53 on average, from $7.18 to $42.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.

Average price

$19.53inside the $15 to $100 sweet spot

Price range

$7.18–$42.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.4%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #13,047 within Baseball Caps. It carries 503 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

81%

Out of stock, average day

26.5%

Average rank

#13,047in Baseball Caps

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

503per listing

Listings tracked

32

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months