stranger things hat
Skip itSoft demand (-69.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$7.18–$42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good502.91avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 78K searches
Growth
Bad-69.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things hat is a $9K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 32/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
stranger things hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $29K–$39K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #13,047
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 47%
- Out of stock
- 26.5%
- Avg brand age
- 32 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
17
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Stranger Things42%
- DALIX18%
- The Goozler11%
- Bioworld10%
- SANTA CRUZ8%
- Vosaplk5%
- Open — no brand owns it (5 brands, 6%)
Demand
Weekly Amazon search volume, last 30 weeks — -69.5% search growth over the last 90 days.Top stranger things hat search terms
- stranger things hat61K/yr
- stranger things hats11K/yr
- stranger things cap6K/yr
Top stranger things hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solid Logo Adjustable Baseball Hat
Stranger Things$21.845.0★25 rev
DALIX Trucker Hat Three Toned Mesh Cap in Red White and Blue
DALIX$9.934.4★3,441 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Black
Stranger Things$19.954.9★18 rev
Hawkins Middle School - AV Club - Stranger - Vintage Retro Style Trucker Cap Hat (Red)
The Goozler$17.314.0★15 rev
SANTA CRUZ Stranger Things Hellfire Club Snapback Structured Hat Camo OS Unisex
SANTA CRUZ$37.415.0★3 rev
Newest
by launch date
Stranger Things Demogorgon Officially Licensed Adjustable Printed Baseball Hat Black
Stranger Things$24.570 rev
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.91660 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Black
Stranger Things$19.9518 rev
Stranger Things S5 V1 Cult Classics Character Trucker Hat with Adjustable Mesh Back Red/White/Royal Blue
Stranger Things$19.9618 rev
Stranger Things Hellfire Club Officially Licensed Trucker Hat with Adjustable Mesh Back Black
Stranger Things$23.121 rev
Trending
90-day click momentumStranger Things Demogorgon Officially Licensed Adjustable Printed Baseball Hat Black
Stranger Things$24.570.0★
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.914.7★
Solid Logo Adjustable Baseball Hat
Stranger Things$21.985.0★
Hawkins Middle School - AV Club - Stranger - Vintage Retro Style Trucker Cap Hat (Black)
The Goozler$16.954.0★
Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - X Large
Stranger Things$18.504.6★
What buyers say about stranger things hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits perfectly”
“As expected”
“Product appeal”
“The material of the backpack is good quality”
“cheaper than others”
“I got it all right now so it comes in handy”
“Colors great”
“Love the shape of this cap”
“A great gift for Stranger Things fan”
What buyers complain about
“Not well made”
“There is a weird crease in the front of the hat”
“looks big on head”
“has an odor”
“Definitely not 100% cotton either”
“Misleading”
“Not made correctly”
“rough fabric”
“it was practically sandpaper against my skin”
Top return reasons
Common questions
- Is stranger things hat profitable to sell on Amazon United States?
- The niche generates $9K/yr across 32 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -69.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the stranger things hat niche?
- 11 brands and 17 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in stranger things hat?
- Top complaints mined from reviews: Quality-Overall, Wrinkles, Size-Overall. The return rate is 3.4%.
- What does it cost to enter the stranger things hat niche?
- Listings span $7.18–$42.91; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.