stranger things costume
Skip itSoft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.59avg listing price — sweet spot $15–$100
Price range
Great$5.99–$59.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good854.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$299K$299K/yr · 1.2M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things costume is a $299K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
stranger things costume market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $399K–$532K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #24,888
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 78%
- Out of stock
- 7.0%
- Avg brand age
- 37 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
43
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
35%
Top 20: 72%
Open market
18%
- Stranger Things64%
- Mad Engine6%
- UOUA5%
- JZHJMYXDZ2%
- Leotruny2%
- ANIUNITUME2%
- Open — no brand owns it (17 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -71.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.0×
Top stranger things costume search terms
- stranger things costume282K/yr
- hellfire club shirt284K/yr
- hellfire55K/yr
- hellfire club135K/yr
- hellfire shirt41K/yr
- stranger things costumes41K/yr
- hell fire club shirt66K/yr
- hellfire club shirt kids43K/yr
- hell fire13K/yr
- eleven stranger things costume17K/yr
Top stranger things costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
Stranger Things$34.454.9★21 rev
Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - Large
Stranger Things$18.224.6★3,943 rev
Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - X Large
Stranger Things$18.484.6★3,943 rev
Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - Small
Stranger Things$20.954.6★3,943 rev
Stranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)
Mad Engine$29.835.0★2 rev
Newest
by launch dateStranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)
Mad Engine$29.832 rev
99TIMORO Stranger Demonic Mens Hawaiian Shirts Button Down Short Sleeve
99TIMORO$31.56155 rev
unicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black
unicorn warrior$29.06122 rev
Strange Cosplay Eleven Costume Strange Eleven Jacket Pants Shirt Top Scarf Adults Womens Halloween Outfits
ulesoke$59.050 rev
JZHJMYXDZ Demogorgon Onesie for Unisex Warm Women and Men Long Sleeve PajamasHooded Jumpsuit Costume for Fall Winter Home Party Black
JZHJMYXDZ$25.5318 rev
Trending
90-day click momentumunicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black
unicorn warrior$29.064.6★
Strange Cosplay Eleven Costume Strange Eleven Jacket Pants Shirt Top Scarf Adults Womens Halloween Outfits
ulesoke$59.050.0★
99TIMORO Stranger Demonic Mens Hawaiian Shirts Button Down Short Sleeve
99TIMORO$31.564.7★
Stranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)
Mad Engine$29.835.0★
UOUA 80s Outfit Women 90s Jumpsuit Costume One-Piece Workout Track Suit Party Retro Clothing Black Print S
UOUA$31.754.4★
What buyers say about stranger things costume
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Good quality shirt”
“Exactly like the show”
“Cool gift”
“It was very comfortable”
“Awesome game”
“Decent Buy”
“Material is standard”
“So soft and easy to throw in the wash”
“Very beginner friendly”
What buyers complain about
“Weird Fit”
“Horrible quality shirt”
“Cheap zipper”
“a bit thin”
“Shirt material isn't great”
“they said it was soft”
“the white part of the shirt turned a disgusting brown color”
“Shirt came with the design already peeling off”
“It was kind of expensive”
“Fake as Hell”
Top return reasons
Common questions
- Is stranger things costume profitable to sell on Amazon United States?
- The niche generates $299K/yr across 58 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -71.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the stranger things costume niche?
- 23 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in stranger things costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 2.8%.
- When does demand for stranger things costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.0× the quietest.
- What does it cost to enter the stranger things costume niche?
- Listings span $5.99–$59.05; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.