Stranger Things Backpack

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-59.5%

Conversion, latest week

0.7%

Market size, estimated

$99Ka year

Peak month

December7.7× the quietest month

Top search term

stranger things backpack126K searches a year

Listings sell for $39.57 on average, from $13.01 to $135.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.57 that is $0 to $4K a year per listing.

Average price

$39.57inside the $15 to $100 sweet spot

Price range

$13.01–$135.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.4%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #3,781 within Backpacks. It carries 2,881 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

24.8%

Average rank

#3,781in Backpacks

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

2,881per listing

Listings tracked

21

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

26 months