Stockings for Women

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

-34.0%

Conversion, latest week

2.3%

Market size, estimated

$2.1Ma year

Peak month

November3.6× the quietest month

Top search term

thigh high stockings1.3M searches a year

Listings sell for $10.79 on average, from $3.49 to $33.35. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At $10.79 that is $16K to $22K a year per listing.

Average price

$10.79under the $15 to $100 sweet spot

Price range

$3.49–$33.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$22K

Returns

4.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,580 within Socks & Hosiery. It carries 5,553 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#1,580in Socks & Hosiery

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

5,553per listing

Listings tracked

131

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months