Stocking Hats for Men

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-83.7%

Conversion, latest week

4.7%

Market size, estimated

$38Ka year

Peak month

December118.3× the quietest month

Top search term

stocking hat28K searches a year

Listings sell for $12.67 on average, from $4.94 to $25.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.67 that is $0 to $1K a year per listing.

Average price

$12.67under the $15 to $100 sweet spot

Price range

$4.94–$25.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Skullies & Beanies. It carries 12,236 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#133in Skullies & Beanies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

12,236per listing

Listings tracked

35

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months