Stocking Caps for Men

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $701K a year.

Searches, last 12 months

906K

Growth, 90 days vs prior 90

-88.1%

Conversion, latest week

5.8%

Market size, estimated

$701Ka year

Peak month

December51.7× the quietest month

Top search term

stocking caps for men95K searches a year

Listings sell for $13.44 on average, from $4.94 to $28.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.44 that is $1K to $3K a year per listing.

Average price

$13.44under the $15 to $100 sweet spot

Price range

$4.94–$28.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #344 within Skullies & Beanies. It carries 11,587 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#344in Skullies & Beanies

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

11,587per listing

Listings tracked

70

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months