Stocking Cap

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $436K a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

-52.9%

Conversion, latest week

8.8%

Market size, estimated

$436Ka year

Peak month

December7.4× the quietest month

Top search term

stocking cap136K searches a year

Listings sell for $10.81 on average, from $4.02 to $28.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $10.81 that is $3K to $5K a year per listing.

Average price

$10.81under the $15 to $100 sweet spot

Price range

$4.02–$28.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #64 within Skullies & Beanies. It carries 15,845 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#64in Skullies & Beanies

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

15,845per listing

Listings tracked

41

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months