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Stitch Wallet

Fail

Demand is soft, at -17.3% this quarter, so Stitch Wallet is a Fail.

Flapen Score
41
41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$97K/yr259K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
49%top-5 click share · 12 brands · 52 sellers

Flapen Score

Stitch Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stitch Wallet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Stitch Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Wallet 259K times last year and spent an estimated $97K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
1.6%
Market size, estimated
$97Ka year
Peak month
December2.5× the quietest month
Top search term
stitch wallet150K searches a year

02 · Price

A sale here is worth $23.71.

Listings sell for $23.71 on average, from $9.20 to $40.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.71 that is $0 to $2K a year per listing.

Average price
$23.71inside the $15 to $100 sweet spot
Price range
$9.20–$40.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #16,157 within Wallets, Card Cases & Money Organizers. It carries 317 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
14.4%
Average rank
#16,157in Wallets, Card Cases & Money Organizers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
317per listing
Listings tracked
32

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stitch Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

52

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

8%

  • Brand 141%
  • Brand 227%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Stitch Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Stitch Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch wallet150K/yr
  • stitch wallet for women25K/yr
  • stitch wallet for girls22K/yr
  • lilo and stitch wallet18K/yr
  • loungefly stitch wallet11K/yr
  • stitch loungefly wallet10K/yr
  • stitch coin purse9K/yr
  • stitch card holder8K/yr
  • stitch wallets6K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Wallet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Extra small”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Stitch Wallet questions

Answered from the same tracked data.