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Stitch Necklace

Fail

Demand is soft, at -25.1% this quarter, so Stitch Necklace is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$84K/yr276K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
38%top-5 click share · 23 brands · 64 sellers

Flapen Score

Stitch Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stitch Necklace is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Necklace 276K times last year and spent an estimated $84K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.1%
Market size, estimated
$84Ka year
Peak month
December4.1× the quietest month
Top search term
stitch necklace80K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $5.12 to $42.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.55 that is $1K to $4K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$5.12–$42.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #3,804 within Jewelry. It carries 667 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
6.8%
Average rank
#3,804in Jewelry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
667per listing
Listings tracked
51

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Stitch Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

64

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

38%

Top 20: 73%

Open market

26%

  • Brand 126%
  • Brand 222%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 63%

Demand

Stitch Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Stitch Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch necklace80K/yr
  • stitch jewelry63K/yr
  • stitch necklace for girls42K/yr
  • stitch jewelry for girls23K/yr
  • lilo and stitch jewelry12K/yr
  • stitch jewelry for women9K/yr
  • stitch necklace for women12K/yr
  • lilo and stitch necklace9K/yr
  • lilo and stitch jewelry for girls9K/yr
  • stitch necklaces4K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Necklace

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
39%of negative reviews mention “Size-Overall”
1.1%of orders come back
“didnt fit”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stitch Necklace questions

Answered from the same tracked data.