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Stitch Keychains

Fail

The top 5 products take 94% of clicks, so Stitch Keychains is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$259K/yr404K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
94%top-5 click share · 6 brands · 53 sellers

Flapen Score

Stitch Keychains against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stitch Keychains is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Keychains market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Keychains 404K times last year and spent an estimated $259K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
$259Ka year
Peak month
August3.1× the quietest month
Top search term
stitch keychain202K searches a year

02 · Price

A sale here is worth $44.20.

Listings sell for $44.20 on average, from $6.05 to $247.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $44.20 that is $22K to $33K a year per listing.

Average price
$44.20inside the $15 to $100 sweet spot
Price range
$6.05–$247.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,412 within Keyrings, Keychains & Charms. It carries 764 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#2,412in Keyrings, Keychains & Charms
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
764per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stitch Keychains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

53

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Stitch Keychains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Stitch Keychains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch keychain202K/yr
  • stitch keychain plush35K/yr
  • stitch keychains19K/yr
  • stitch bag charm15K/yr
  • stitch plush keychain20K/yr
  • stitch key chain22K/yr
  • lilo and stitch keychain19K/yr
  • llaveros de stitch16K/yr
  • llavero de stitch11K/yr
  • stitch key chains9K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Keychains

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
0.7%of orders come back
“Clips are breaking”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch Keychains questions

Answered from the same tracked data.