stitch and angel
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$22.36avg listing price — sweet spot $15–$100
Price range
Great$9.34–$48.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good647.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$125K$125K/yr · 614K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, stitch and angel is a $125K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
stitch and angel market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $134K–$179K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #554
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 7.3%
- Avg brand age
- 27 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
72
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
16%
Top 20: 38%
Open market
4%
- Disney88%
- Amazon Essentials3%
- PATPAT1%
- COSUSKET1%
- KIDS PREFERRED1%
- Just Play1%
- Open — no brand owns it (8 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top stitch and angel search terms
- angel stitch111K/yr
- stitch outfits for girls82K/yr
- stitch shirts for girls65K/yr
- stitch outfit40K/yr
- stitch birthday outfit28K/yr
- lilo and stitch clothes for girls41K/yr
- stitch angel32K/yr
- stitch girls clothes30K/yr
- girls stitch shirt21K/yr
- stitch outfits for girls 7-822K/yr
Top stitch and angel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Lilo & Stitch Big Girls 2 Piece Outfit Light Blue Short Sleeve Character Print Button Knit Top & Tweed Skirt Set Birthday Party Kids Dress Costume Summer Holiday Clothes Gift 8-9 Years
Disney$24.954.7★815 rev
Disney Lilo & Stitch Little Girls T-Shirt and Dolphin French Terry Shorts Outfit Set Spray Paint 7-8
Disney$23.434.7★1,610 rev
Disney Lilo & Stitch Little Girls 3 Pack T-Shirts Gray/Blue 7-8
Disney$24.444.7★510 rev
Disney Lilo & Stitch Big Girls Birthday 2-Piece Short Sleeve Graphic Tee and Tulle Skirt Outfit Blue Atoll Stitch 10-12
Disney$23.044.8★993 rev
Disney Girls Lilo & Stitch Baseball Jersey Mesh Button Down Shirt Light Pink
Disney$26.464.8★293 rev
Newest
by launch date
Disney Lilo & Stitch Girls Jersey Dress for Toddler and Big Kids Blue
Disney$24.177 rev
Disney Lilo & Stitch Girls Short Sleeve Polo Shirt and Skirt Set for Big Kids
Disney$27.294 rev
Disney Lilo & Stitch Girls Short Sleeve T-Shirt and Skirt Set for Big Kids
Disney$23.2513 rev
Disney Lilo & Stitch Girls Short Sleeve T-Shirt and Shorts Set for Big Kids
Disney$20.8715 rev
Disney Lilo & Stitch Angel Girls Short Sleeve T-Shirt and Shorts Set for Big Kids
Disney$19.6513 rev
Trending
90-day click momentumDisney Lilo & Stitch Girls Short Sleeve T-Shirt and Skirt Set for Big Kids
Disney$23.254.9★
Disney Lilo & Stitch Girls Jersey Dress for Toddler and Big Kids Blue
Disney$24.175.0★
Disney Lilo & Stitch Girls Short Sleeve Polo Shirt and Skirt Set for Big Kids
Disney$27.295.0★
Disney Lilo & Stitch Angel Girls Short Sleeve T-Shirt and Shorts Set for Big Kids
Disney$19.654.4★
Disney Lilo & Stitch Big Girls Birthday 2-Piece Short Sleeve Graphic Tee and Tulle Skirt Outfit Blue Atoll Stitch 10-12
Disney$23.044.8★
What buyers say about stitch and angel
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as described”
“it seems as though the quality is very durable”
“Cute Gift”
“So soft”
“Great Deal”
“comfortable material”
“Exactly what I was looking for”
“Very comfy”
“Works well with stitch one my daughter loves it”
“The colors are pretty”
What buyers complain about
“Size run small”
“Item is very thin”
“Poor quality”
“Poor quality cloth”
“color was off”
“Misleading, this isnt actually Disney brand”
“Not as durable as we would of liked”
“It might feel a little rough at first”
“Not worth the price”
“birthday present and it was broke out of the box, return window expired”
Top return reasons
Common questions
- Is stitch and angel profitable to sell on Amazon United States?
- The niche generates $125K/yr across 139 tracked products. 4 of 58 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the stitch and angel niche?
- 14 brands and 72 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in stitch and angel?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.3%.
- When does demand for stitch and angel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the stitch and angel niche?
- Listings span $9.34–$48.21; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.