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Stitch and Angel

Fail

Buyers convert on only 0.9% of searches, so Stitch and Angel is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$125K/yr614K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
16%top-5 click share · 14 brands · 72 sellers

Flapen Score

Stitch and Angel against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stitch and Angel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch and Angel market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch and Angel 614K times last year and spent an estimated $125K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.9%
Market size, estimated
$125Ka year
Peak month
August1.5× the quietest month
Top search term
angel stitch111K searches a year

02 · Price

A sale here is worth $22.36.

Listings sell for $22.36 on average, from $9.34 to $48.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.36 that is $0 to $2K a year per listing.

Average price
$22.36inside the $15 to $100 sweet spot
Price range
$9.34–$48.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #554 within Clothing Sets. It carries 648 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
7.3%
Average rank
#554in Clothing Sets
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
648per listing
Listings tracked
139

04 · Newcomers

4 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
58
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stitch and Angel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

72

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

16%

Top 20: 38%

Open market

4%

  • Brand 188%
  • Brand 23%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 4%)

Demand

Stitch and Angel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stitch and Angel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel stitch111K/yr
  • stitch outfits for girls82K/yr
  • stitch shirts for girls65K/yr
  • stitch outfit40K/yr
  • stitch birthday outfit28K/yr
  • lilo and stitch clothes for girls41K/yr
  • stitch angel32K/yr
  • stitch girls clothes30K/yr
  • girls stitch shirt21K/yr
  • stitch outfits for girls 7-822K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch and Angel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Size run small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stitch and Angel questions

Answered from the same tracked data.