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Sticky Cakes

Pass

Sticky Cakes scores 66 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +80.0% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$1.8M/yr1.5M searches / yr
90-day growth
+80.0%search demand this quarter
Competition
65%top-5 click share · 7 brands · 17 sellers

Flapen Score

Sticky Cakes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sticky Cakes is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticky Cakes market on Amazon at a glance

Shoppers on Amazon United States searched for Sticky Cakes 1.5M times last year and spent an estimated $1.8M. The top 5 brands take 98% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +80.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+80.0%
Conversion, latest week
4.4%
Market size, estimated
$1.8Ma year
Top search term
cakes nipple cover432K searches a year

02 · Price

A sale here is worth $26.25.

Listings sell for $26.25 on average, from $11.06 to $44.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $26.25 that is $53K to $66K a year per listing.

Average price
$26.25inside the $15 to $100 sweet spot
Price range
$11.06–$44.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$53K–$66K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #24 within Lingerie. It carries 4,301 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#24in Lingerie
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
4,301per listing
Listings tracked
22

04 · Newcomers

14 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -164 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
-164 months

Products

Top Sticky Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

1%

  • Brand 169%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sticky Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 68.8× · 10 of 12 months tracked

Search terms

Top Sticky Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cakes nipple cover432K/yr
  • cakes body189K/yr
  • sticky cakes74K/yr
  • cakes body nipple cover661K/yr
  • cakes nipple covers33K/yr
  • cakes sticky20K/yr
  • cake body23K/yr
  • sticky cakes nipple cover17K/yr
  • cakesbody13K/yr
  • cake nipple covers16K/yr

Reviews and returns

What reviews say buyers love and hate about Sticky Cakes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sticky Cakes questions

Answered from the same tracked data.