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Sticky Cakes

Pass

Sticky Cakes scores 66 out of 100, a Pass. Shoppers spend $1.8M a year here, search demand grew +80.0% this quarter, and returns run at 1.4% of orders.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$1.8M/yr1.5M searches / yr
90-day growth
+80.0%search demand this quarter
Competition
65%top-5 click share · 7 brands · 17 sellers

Flapen Score

Sticky Cakes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sticky Cakes is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticky Cakes market on Amazon at a glance

Shoppers on Amazon United States searched for Sticky Cakes 1.5M times last year and spent an estimated $1.8M. The top 5 brands take 98% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +80.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+80.0%
Conversion, latest week
4.4%
Market size, estimated
$1.8Ma year
Top search term
cakes nipple cover432K searches a year

02 · Price

A sale here is worth $26.25.

Listings sell for $26.25 on average, from $11.06 to $44.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $26.25 that is $53K to $66K a year per listing.

Average price
$26.25inside the $15 to $100 sweet spot
Price range
$11.06–$44.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$53K–$66K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #24 within Lingerie. It carries 4,301 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#24in Lingerie
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
4,301per listing
Listings tracked
22

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -164 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
-164 months

Products

Top Sticky Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$90K$179K$269K$359K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

1%

  • CAKES Body69%
  • Nippies17%
  • VOCH GALA5%
  • love & nuuna4%
  • SUFUJIA2%
  • Bare Babe1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sticky Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 68.8× · 10 of 12 months tracked

Search terms

Top Sticky Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cakes nipple cover432K/yr
  • cakes body189K/yr
  • sticky cakes74K/yr
  • cakes body nipple cover661K/yr
  • cakes nipple covers33K/yr
  • cakes sticky20K/yr
  • cake body23K/yr
  • sticky cakes nipple cover17K/yr
  • cakesbody13K/yr
  • cake nipple covers16K/yr

Reviews and returns

What reviews say buyers love and hate about Sticky Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.29

Not sticky

The adhesive is terrible

Do not stick

Size-Overall8%−0.01

WAY too large

Too small

Size down

Value For Money6%−0.04

Not worth the price at all

Totally overpriced

Waste of Money

Durability4%−0.03

Didnt last 2 weeks

Doesn't last

Not sure about the durability

Functionality-Overall4%−0.06

doesnt work

it does nothing

Could work in very specific situations, but not as versatile as I hoped.

Love

Comfort-Overall18%+1.89

Extremely comfortable

comfortable to wear

Comfortable to use

Quality-Overall11%+0.64

Longevity wise, they are very good quality so I do think they would last a while in that department

Very good product I liked it very much I feel very comfortable when using them

Excellent product

Adhesion/Stickiness11%−0.29

Good and sticky

The adhesive is strong

The adhesive seems good

Size-Overall7%−0.01

they appear like they would fit naturally

The fit is comfortable

Fit great

Ease Of Use5%+0.39

Easy to use

easy to put on

easy to remove

Return

1.4% Return rate 64% Fixable by listing

Size-Overall45%▇▇▇▇▇█

WAY too large

Too small

Size down

Adhesion/Stickiness19%▇▇▇██▆

Not sticky

The adhesive is terrible

Do not stick

Functionality-Overall5%▅▆▆██▇

doesnt work

it does nothing

Could work in very specific situations, but not as versatile as I hoped.

Color5%█▇▅▆▆▅
Chest Fit4%▄▅▄▄▃█

limited support for bigger busts

Terrible fit for large chests

Not for large breasts

FAQ

Common Sticky Cakes questions

Answered from the same tracked data.