Stick Umbrella

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

1.7%

Market size, estimated

$62Ka year

Peak month

October1.7× the quietest month

Top search term

umbrella cane18K searches a year

Listings sell for $31.35 on average, from $7.97 to $123.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.35 that is $0 to $3K a year per listing.

Average price

$31.35inside the $15 to $100 sweet spot

Price range

$7.97–$123.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #474 within Umbrellas. It carries 2,080 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

90%

Out of stock, average day

3.2%

Average rank

#474in Umbrellas

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,080per listing

Listings tracked

48

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months