Is stick umbrella profitable to sell on Amazon United States?

The niche generates $62K/yr across 48 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the stick umbrella niche?

23 brands and 95 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in stick umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 3.1%.

When does demand for stick umbrella peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the stick umbrella niche?

Listings span $7.97–$123.27; the average listing price is $31.35 (sweet spot $15–$100). The average incumbent carries 2,080 reviews — the moat a new listing must climb.

stick umbrella

Worth a look

Shows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list.

Avg price

Incredible$31.35

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$7.97–$123.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,080.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$62K

$62K/yr · 119K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stick umbrella is a $62K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

stick umbrella market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $63K–$78K; units × avg price
Conversion rate: 1.7%
Avg BSR: #474
Page quality: 0%
Prime: 90%
Sponsored: 83%
Out of stock: 3.2%
Avg brand age: 51 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

34%

Top 20: 71%

Open market

31%

Totes19%
Wrzbest17%
SoulRain11%
Royal Walk10%
G4Free7%
Balios4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top stick umbrella search terms

umbrella cane18K/yr +45.8%0.9% conv.
cane umbrella14K/yr +44.2%1.2% conv.
wooden umbrella9K/yr +60.3%0.5% conv.
umbrella with hook handle11K/yr -9.5%1.3% conv.
umbrella wood handle10K/yr +27.9%2.0% conv.
luxury umbrella7K/yr +30.9%0.6% conv.
wood umbrella6K/yr +40.2%0.6% conv.
walking stick umbrella5K/yr +75.7%0.5% conv.
umbrella with wooden handle6K/yr +21.9%1.8% conv.
wooden handle umbrella7K/yr -4.6%1.0% conv.

All search terms

Top stick umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle

Totes$22.004.6★5,241 rev

SoulRain 48 Black Umbrella Stick Windproof Large Umbrellas for Rain Automatic Open for 2 Persons Classic Wooden Handle Durable Travel & Wedding Vintage Cane Umbrella for Men & Women(Black)

SoulRain$29.484.4★1,138 rev

2-in-1 Walking Sticks Umbrella - Windbreak Ribs Walking Cane Umbrella Lightweight Windproof Heavy-Duty Frame- Ideal Fathers Gift for Climbing Hiking Hanging Out on Raining

Wrzbest$32.994.4★99 rev

Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Wind Resistant Fast Drying Strong 16 Ribs Travel 120cm

Royal Walk$29.984.7★14,349 rev

SoulRain Plaid Umbrella 16 Ribs 48 Stick Umbrella Auto Open Vintage Cane Big Umbrella With Classic Wood Handle Windproof Unbreakable Strong Wind Resistant Umbrellas Adult(Grid Navy)

SoulRain$29.244.6★416 rev

Newest

by launch date

Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection

Seniny$17.89531 rev

1y ago

Luxurious Travel Folding Umbrella for Men Automatic Open/Close Crook Real Wooden J Handle Coating Layer Fabric Blocking/Portable Golf/Car Backpack/Rain Sun Anti UPF 50 UV Protection 99.9%

erised's bifrost$22.6961 rev

1y ago

QWB TUMAAOTU Inverted Umbrella with Carabiner Handle Compact Wind Proof Umbrellas For Rain and Sun Protection Portable Reverse Folding Umbrella Car Umbrella for Women Men 10 Ribs (green)

QWB$18.451,651 rev

2y ago

AVIITI Walking Stick Umbrella Lightweight Non Slip Long Handle Design Windproof Umbrella Cane Great Gift for Men Women Great Red 98cm/38inch

AVIITI$14.262 rev

2y ago

ThreeH Long Umbrella with 14 Ribs 210T Oversized Canopy Large Stick Windproof Umbrella for Golf Travel Business with Solid Wooden Handle Yellow

ThreeH$26.1866 rev

3y ago

What buyers say about stick umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“the build quality is great”

Size-Overall13%

“is a very convenient size”

Strength11%

“The build is sturdy”

Ease Of Use8%

“Its easy to open and close”

Value For Money6%

“good value”

Design-Overall5%

“the design is beautiful”

Weather Proof4%

“Great for this weather”

Durability4%

“Very good, Take care of the things you buy and they will last”

Color3%

“Color is bright”

Portability2%

“It's handy to carry on walks”

What buyers complain about

Durability22%

“Broke After First Use”

Quality-Overall11%

“Quality issue”

Ease Of Use7%

“wouldnt stay open”

Handle Quality7%

“the handle was coming off”

Size-Overall6%

“would not fit in my backpack”

Water Resistance4%

“not to be used under rain”

Value For Money4%

“Waste of money”

Strength3%

“BUT the stem is flimsy”

Color3%

“Color is slightly darker in real life than what it shows here”

Stitch/Finish/Polish2%

“Stitching is terrible”

Top return reasons

Size-Overall43%

Weight Heavy9%

Color7%

Advertised Vs Actual Product5%

Value For Money4%

Functionality-Overall4%

Defective Material/Parts4%

Handle Quality3%

Quality-Overall3%