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Steves Lava Chicken Shirt

Fail

Shoppers spend an estimated $16K a year here, so Steves Lava Chicken Shirt is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$16K/yr105K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
37%top-5 click share · 15 brands · 91 sellers

Flapen Score

Steves Lava Chicken Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Steves Lava Chicken Shirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steves Lava Chicken Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Steves Lava Chicken Shirt 105K times last year and spent an estimated $16K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
0.8%
Market size, estimated
$16Ka year
Top search term
lava chicken31K searches a year

02 · Price

A sale here is worth $19.68.

Listings sell for $19.68 on average, from $13.83 to $56.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.68 that is $0 to $2K a year per listing.

Average price
$19.68inside the $15 to $100 sweet spot
Price range
$13.83–$56.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #294,599 within Clothing. It carries 68 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
24%
Out of stock, average day
2.5%
Average rank
#294,599in Clothing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
68per listing
Listings tracked
45

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Steves Lava Chicken Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

91

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

11%

  • Brand 131%
  • Brand 226%
  • Brand 312%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 11%)

Demand

Steves Lava Chicken Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.6× · 11 of 12 months tracked

Search terms

Top Steves Lava Chicken Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lava chicken31K/yr
  • steves lava chicken18K/yr
  • lava chicken minecraft4K/yr
  • steves lava chicken shirt7K/yr
  • lava chicken shirt9K/yr
  • minecraft lava chicken7K/yr
  • steves lava chicken shirt kids12K/yr
  • steve lava chicken4K/yr
  • lava chicken shirt kids13K/yr

Reviews and returns

What reviews say buyers love and hate about Steves Lava Chicken Shirt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
1.0%of orders come back
“It is very big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Steves Lava Chicken Shirt questions

Answered from the same tracked data.