Steve Madden Purse

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

0.2%

Market size, estimated

$792Ka year

Peak month

December1.8× the quietest month

Top search term

aldo bags for women909K searches a year

Listings sell for $94.22 on average, from $7.82 to $2936.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $94.22 that is $0 to $9K a year per listing.

Average price

$94.22inside the $15 to $100 sweet spot

Price range

$7.82–$2936.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

7.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #10,727 within Crossbody Bags. It carries 1,048 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

99%

Out of stock, average day

25.7%

Average rank

#10,727in Crossbody Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,048per listing

Listings tracked

179

40 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

10Amazon's first-year sales bar

Average brand age

11 months