steve madden purse
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$94.22avg listing price — sweet spot $15–$100
Market size
Good$792K$792K/yr · 4.9M searches
Review moat
Good1,048.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Price range
Bad$7.82–$2936.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, steve madden purse is a $792K/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
steve madden purse market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $754K–$942K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #10,727
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 83%
- Out of stock
- 25.7%
- Avg brand age
- 11 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
77
Top-5 brand share
91%
Top 20: 99%
Top-5 click share
12%
Top 20: 38%
Open market
7%
- Steve Madden41%
- ALDO41%
- Amazon Essentials4%
- Chinllo2%
- Coach2%
- WHAT GOES AROUND COMES AROUND2%
- Open — no brand owns it (21 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top steve madden purse search terms
- aldo bags for women909K/yr
- steve madden purse886K/yr
- steve madden bag432K/yr
- ysl bag415K/yr
- steve madden sneakers637K/yr
- aldo371K/yr
- steve madden flats177K/yr
- steve madden sneakers for women151K/yr
- steve madden crossbody bag114K/yr
- steve madden bags91K/yr
Top steve madden purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ALDO Womens Wawiellx Tote Bag Black
ALDO$48.554.3★566 rev
ALDO Womens Celestica Crossbody Bag Brown
ALDO$41.374.7★619 rev
Steve Madden BKATTT Tote Bag
Steve Madden$65.264.4★93 rev
Steve Madden Bevelyn Convertible Crossbody Bag
Steve Madden$56.174.7★644 rev
ALDO Womens Medium Greenwald Crossbody Bag Black
ALDO$32.724.5★9,111 rev
Newest
by launch date
WHAT GOES AROUND COMES AROUND Womens Pre-Loved YSL Embossed Cassandra Top Handle Mini Bag Burgundy One Size
WHAT GOES AROUND COMES AROUND$2936.391 rev
Amazon Essentials Womens Faux Leather Slim Crossbody Bag Black One Size
Amazon Essentials$23.84109 rev
Steve Madden COLETTE Quilted Flap Shoulder Bag
Steve Madden$74.7814 rev
Steve Madden EvelynV Box Tote Satchel
Steve Madden$91.57100 rev
Aldo Womens Bovan Top Handle Bag Open Black
ALDO$39.6853 rev
Trending
90-day click momentumWHAT GOES AROUND COMES AROUND Womens Pre-Loved YSL Embossed Cassandra Top Handle Mini Bag Burgundy One Size
WHAT GOES AROUND COMES AROUND$2936.391.0★
Amazon Essentials Womens Faux Leather Slim Crossbody Bag Black One Size
Amazon Essentials$23.844.3★
Steve Madden COLETTE Quilted Flap Shoulder Bag
Steve Madden$74.784.5★
ALDO Womens Gloadithh Tote Bag Cognac
ALDO$38.864.4★
Steve Madden EvelynV Box Tote Satchel
Steve Madden$91.574.8★
What buyers say about steve madden purse
What buyers praise and complain about, mined from review topics.What buyers love
“this wallet is of excellent quality”
“It fits just like the listing says”
“Money well spent”
“The colors are pretty”
“so cute & stylish”
“durable material”
“Exactly what I ordered”
“Great design”
“Real genuine leather”
“the straps are adjustable”
What buyers complain about
“Little big”
“strap already broke”
“Broken”
“It was expensive”
“This is not a well made item”
“Product Different Than Picture”
“Not a new bag”
“The zipper broke”
“May get in another color eventually”
“Cheap material”
Top return reasons
Common questions
- Is steve madden purse profitable to sell on Amazon United States?
- The niche generates $792K/yr across 179 tracked products. 10 of 40 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the steve madden purse niche?
- 27 brands and 77 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in steve madden purse?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 7.9% — above our launch gate.
- When does demand for steve madden purse peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the steve madden purse niche?
- Listings span $7.82–$2936.39; the average listing price is $94.22 (sweet spot $15–$100). The average incumbent carries 1,048 reviews — the moat a new listing must climb.