steve harvey costume
Worth a lookShows a sweet-spot price point ($22.15 avg), but soft demand (-1.1% this quarter) keeps it on the watch list.
Avg price
Great$22.15avg listing price — sweet spot $15–$100
Review moat
Great268.89avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$4.88–$47.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$184K$184K/yr · 85K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steve harvey costume is a $184K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
steve harvey costume market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $66K–$89K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #1,717
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 12.8%
- Avg brand age
- 43 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
16%
- Wavwavw27%
- CARUHIF25%
- IMDAET9%
- Matiniy8%
- EWOID8%
- MealFlow Pro7%
- Open — no brand owns it (8 brands, 16%)
Demand
Weekly Amazon search volume, last 38 weeks — -1.1% search growth over the last 90 days.Top steve harvey costume search terms
- steve harvey costume71K/yr
- steve harvey halloween costume11K/yr
- steve harvey wig3K/yr
Top steve harvey costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2706BU 2XL)
CARUHIF$46.094.4★649 rev
Wavwavw 5 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows for Men Women Adults
Wavwavw$19.234.0★70 rev
Wavwavw 5 Pieces Halloween Costume Include Brown Bald Cap Microphone Mustache Eyebrows for Men Women Adults (Flesh Color Regular)
Wavwavw$20.004.0★70 rev
IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)
IMDAET$34.814.0★17 rev
Matiniy 4 Pcs Halloween Costume Accessories Include Brown Bald Cap Stripe Tie Cap Net Mustache Eyebrows for Men Women Party Dress Up
Matiniy$16.324.2★22 rev
Newest
by launch date
MealFlow Pro 6 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows and Wig Hair Net for Men Women Adults Cosplay Costume and Masquerade
MealFlow Pro$22.684 rev
Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Small
Boomtrader$22.860 rev
Wavwavw 5 Pieces Halloween Costume Include Brown Bald Cap Microphone Mustache Eyebrows for Men Women Adults (Flesh Color Regular)
Wavwavw$20.0070 rev
Matiniy 4 Pcs Halloween Costume Accessories Include Brown Bald Cap Stripe Tie Cap Net Mustache Eyebrows for Men Women Party Dress Up
Matiniy$16.3222 rev
IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)
IMDAET$34.8117 rev
Trending
90-day click momentumMealFlow Pro 6 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows and Wig Hair Net for Men Women Adults Cosplay Costume and Masquerade
MealFlow Pro$22.683.9★
Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Small
Boomtrader$22.860.0★
IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)
IMDAET$34.814.0★
VEECOOCOS Life Aquatic with Steve Zissou Costume Mens Short Sleeve Work Uniform Outsuit-S
VEECOOCOS$29.234.4★
CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2707 XL)
CARUHIF$47.994.4★
What buyers say about steve harvey costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value for the Money”
“we were impressed by the adhesive”
“easy way to put together a recognizable character look without having to hunt down separate pieces”
“Sweat proof lol”
“it did the job”
“The hair net was a nice touch”
“fits a range of head sizes”
“The bald cap has decent stretch”
“The latex cap is comfortable enough for short term wear”
“are clearly novelty quality up close”
What buyers complain about
“Too thick and small”
“Does not fit”
“Cheap”
“It is not something that can last forever”
“Looks really ugly”
“Not as advertised”
“Was too big and too dark”
“it is a little hard to take off”
Top return reasons
Common questions
- Is steve harvey costume profitable to sell on Amazon United States?
- The niche generates $184K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the steve harvey costume niche?
- 14 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in steve harvey costume?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
- What does it cost to enter the steve harvey costume niche?
- Listings span $4.88–$47.99; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.