Skip to content

Steve Harvey Costume

Maybe

Products sell for $22.15 on average, inside the sweet spot. But demand is soft, at -1.1% this quarter, so Steve Harvey Costume is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$184K/yr85K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
61%top-5 click share · 14 brands · 15 sellers

Flapen Score

Steve Harvey Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Steve Harvey Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steve Harvey Costume market on Amazon at a glance

Steve Harvey Costume is a $184K a year market on Amazon United States, with 85K searches a year. The top 5 brands take 77% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 85K times a year and 9.7% buy. Search demand moved -1.1% in 90 days, so the $184K a year market is softening.

Search volume
85K
Search growth, 90 days
-1.1%
Conversion
9.7%
Market size
$184K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $22.15 on average, 250 to 500 per product. Units times price is $66K to $89K a year.

Units sold
3K–4K
Units per product
250–500
Average price
$22.15
Units × price
$66K–$89K

03 · Shelf

Brands here are settling in.

The average listing ranks #1,717. 100% of listings ship Prime. 78% of the shelf is sponsored, so budget for ads. The average listing is out of stock 12.8% of the time. The average brand has sold here for 43 months.

Average BSR
#1,717
Prime
100%
Sponsored
78%
Out of stock
12.8%
Average brand age
43 months

Products

Top Steve Harvey Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$28K$37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Wavwavw27%
  • CARUHIF25%
  • IMDAET9%
  • Matiniy8%
  • EWOID8%
  • MealFlow Pro7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Steve Harvey Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 5.5× · 9 of 12 months tracked

Search terms

Top Steve Harvey Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steve harvey costume71K/yr
  • steve harvey halloween costume11K/yr
  • steve harvey wig3K/yr

Reviews and returns

What reviews say buyers love and hate about Steve Harvey Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.18

Too thick and small

Appears thin and can see glue in mustache

Size-Overall17%−0.14

Does not fit

Was too big

The head accessories were too small

Quality-Overall17%−0.18

Cheap

Cheap crap

Low quality one time use item so you dont get much value

Durability14%+0.44

It is not something that can last forever

it didn't last all day

Shape/Style11%−0.12

Looks really ugly

Love

Value For Money22%+1.95

Great Value for the Money

Value

good costume for the price

Adhesion/Stickiness21%−0.03

we were impressed by the adhesive

eyebrows attach easily with the adhesive backing

The self-adhesive facial hair sticks firmly

Assembly/Installation13%+1.06

easy way to put together a recognizable character look without having to hunt down separate pieces

Sweat Resistance13%+1.06

Sweat proof lol

Advertised Vs Actual Product6%−0.11

it did the job

Did the job

Return

5.1% Return rate 75% Fixable by listing

Size-Overall56%▄▆█▆▇▆

Does not fit

Was too big

The head accessories were too small

Adhesion/Stickiness7%█▂▅█▇▃
Length6%█▃▁▂▂▄
Advertised Vs Actual Product6%▅█▃█▆▆

Not as advertised

Value For Money4%█▆▃▃▁█

FAQ

Common Steve Harvey Costume questions

Answered from the same tracked data.