Sterling Silver Initial Necklace

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.1%

Market size, estimated

$142Ka year

Peak month

December2.7× the quietest month

Top search term

k necklace silver34K searches a year

Listings sell for $16.68 on average, from $6.58 to $51.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.68 that is $0 to $2K a year per listing.

Average price

$16.68inside the $15 to $100 sweet spot

Price range

$6.58–$51.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #691 within Chokers. It carries 1,718 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#691in Chokers

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,718per listing

Listings tracked

56

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months