Sterling Silver Chain

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $845K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

2.2%

Market size, estimated

$845Ka year

Peak month

December1.8× the quietest month

Top search term

sterling silver chain623K searches a year

Listings sell for $14.88 on average, from $4.72 to $44.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $14.88 that is $15K to $19K a year per listing.

Average price

$14.88under the $15 to $100 sweet spot

Price range

$4.72–$44.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$19K

Returns

5.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Chains. It carries 3,170 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#86in Chains

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,170per listing

Listings tracked

45

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months