Step2 Slide

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

+50.5%

Conversion, latest week

0.7%

Market size, estimated

$37Ka year

Peak month

June4.5× the quietest month

Top search term

toddler slides105K searches a year

Listings sell for $36.56 on average, from $8.83 to $1057.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.56 that is $0 to $4K a year per listing.

Average price

$36.56inside the $15 to $100 sweet spot

Price range

$8.83–$1057.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #892 within Shoes. It carries 1,771 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

5.4%

Average rank

#892in Shoes

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,771per listing

Listings tracked

128

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months