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Step Brothers Shirt

Maybe

Products sell for $23.19 on average, inside the sweet spot. But shoppers spend an estimated $22K a year here, so Step Brothers Shirt is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$22K/yr49K searches / yr
90-day growth
+89.4%search demand this quarter
Competition
37%top-5 click share · 18 brands · 17 sellers

Flapen Score

Step Brothers Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Step Brothers Shirt is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step Brothers Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Step Brothers Shirt 49K times last year and spent an estimated $22K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+89.4%
Conversion, latest week
1.9%
Market size, estimated
$22Ka year
Peak month
December4.3× the quietest month
Top search term
step brothers shirt31K searches a year

02 · Price

A sale here is worth $23.19.

Listings sell for $23.19 on average, from $14.16 to $39.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.19 that is $0 to $2K a year per listing.

Average price
$23.19inside the $15 to $100 sweet spot
Price range
$14.16–$39.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #187,842 within T-Shirts. It carries 549 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
35%
Out of stock, average day
9.0%
Average rank
#187,842in T-Shirts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
549per listing
Listings tracked
49

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Step Brothers Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

17

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

28%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 69%

Demand

Step Brothers Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top Step Brothers Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step brothers shirt31K/yr
  • step brothers t shirt8K/yr
  • stepbrothers t-shirt7K/yr
  • stepbrothers movie merch2K/yr
  • step brothers merchandise2K/yr

Reviews and returns

What reviews say buyers love and hate about Step Brothers Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Material Quality”
1.3%of orders come back
“material is definitely cheap though”
A buyer, on “Material Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Step Brothers Shirt questions

Answered from the same tracked data.