Step Brothers Costume
FailAn estimated 9.2% of orders come back, so Step Brothers Costume is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $49K/yr143K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 13 sellers
Flapen Score
Step Brothers Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Step Brothers Costume is stronger. Inside it, weaker.
Market
The Step Brothers Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Step Brothers Costume 143K times last year and spent an estimated $49K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $49Ka year
- Peak month
- October128.7× the quietest month
- Top search term
- step brothers costume114K searches a year
02 · Price
A sale here is worth $29.80.
Listings sell for $29.80 on average, from $10.76 to $68.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.80 that is $3K to $7K a year per listing.
- Average price
- $29.80inside the $15 to $100 sweet spot
- Price range
- $10.76–$68.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 9.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #13,566 within Sweaters. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 67%
- Out of stock, average day
- 27.9%
- Average rank
- #13,566in Sweaters
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 409per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Step Brothers Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TeeUnion Tuxedo T-Shirt Classic Party Tee Funny Concert Festival Costume Shirt Black
- Price
- $15.02
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 1y ago

Canlierr 2 Pcs Afro Wig Short Curly Rocker Party Afro Wig 70s 80s Synthetic Fluffy Cosplay Fancy Funny Wigs for Men Women (Black Brown)
- Price
- $19.15
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 3y ago

Herothorn Mens Thick Argyle Sweater Vests Classic V-Neck Knitwear Sleeveless Pullover Autumn Winter Warm Tank Tops Wine
- Price
- $27.38
- Rating
- 4.6/5
- Reviews
- 1,355
- Age
- 3y ago

Herothorn Mens Thick Argyle Sweater Vests Classic V-Neck Knitwear Sleeveless Pullover Autumn Winter Warm Tank Tops Dark Grey
- Price
- $25.38
- Rating
- 4.6/5
- Reviews
- 1,355
- Age
- 3y ago

Cotwinter 2 Pcs Halloween Cosplay Costume Set Afro Fluffy Wigs Pullover Knitwear Vests for Men Women Cosplay Disco Hippie(M)
- Price
- $39.04
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago
Trending
estimated 90-day click momentum
500 LEVEL Macklin Celebrini Shirt - Macklin Celebrini & Will Smith San Jose Step Brothers WHT (Black Medium)
- Price
- $31.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

OUHAICUST Step Brothers Costume Brennan Dale Printed Shirt Adult Halloween Couples Outfit Costumes Comedy Movie Cosplay L/XL
- Price
- $27.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

OUHAICUST Step Brothers Costume Brennan Dale Printed Shirt Adult Halloween Couples Outfit Costumes Comedy Movie Cosplay L/XL
- Price
- $29.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

TeeUnion Tuxedo T-Shirt Classic Party Tee Funny Concert Festival Costume Shirt Black
- Price
- $15.02
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 1y ago

Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay
- Price
- $68.27
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 3y ago
Newest
by launch date
OUHAICUST Step Brothers Costume Brennan Dale Printed Shirt Adult Halloween Couples Outfit Costumes Comedy Movie Cosplay L/XL
- Price
- $27.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

OUHAICUST Step Brothers Costume Brennan Dale Printed Shirt Adult Halloween Couples Outfit Costumes Comedy Movie Cosplay L/XL
- Price
- $29.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Cotwinter 2 Pcs Halloween Cosplay Costume Set Afro Fluffy Wigs Pullover Knitwear Vests for Men Women Cosplay Disco Hippie(M)
- Price
- $39.04
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago

500 LEVEL Macklin Celebrini Shirt - Macklin Celebrini & Will Smith San Jose Step Brothers WHT (Black Medium)
- Price
- $31.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

TeeUnion Tuxedo T-Shirt Classic Party Tee Funny Concert Festival Costume Shirt Black
- Price
- $15.02
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
13
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
23%
- TeeUnion30%
- Herothorn15%
- Canlierr10%
- Spirit Halloween9%
- MNCEGEER7%
- Cotwinter6%
Demand
Step Brothers Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 128.7×
Search terms
Top Step Brothers Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- step brothers costume114K/yr
- stepbrothers costume16K/yr
- step brothers costumes3K/yr
- step brother costume3K/yr
- step brothers halloween costume3K/yr
- step brothers costume for two4K/yr
Reviews and returns
What reviews say buyers love and hate about Step Brothers Costume
We read the reviews and the return reasons for every product selling here.
“at over $30 for the shirt I could not afford any accessories”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Step Brothers Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









