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Step Brothers Costume

Fail

An estimated 9.2% of orders come back, so Step Brothers Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$49K/yr143K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
61%top-5 click share · 13 brands · 13 sellers

Flapen Score

Step Brothers Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Step Brothers Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step Brothers Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Step Brothers Costume 143K times last year and spent an estimated $49K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
1.2%
Market size, estimated
$49Ka year
Peak month
October128.7× the quietest month
Top search term
step brothers costume114K searches a year

02 · Price

A sale here is worth $29.80.

Listings sell for $29.80 on average, from $10.76 to $68.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.80 that is $3K to $7K a year per listing.

Average price
$29.80inside the $15 to $100 sweet spot
Price range
$10.76–$68.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #13,566 within Sweaters. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
27.9%
Average rank
#13,566in Sweaters
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
409per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Step Brothers Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

13

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

23%

  • TeeUnion30%
  • Herothorn15%
  • Canlierr10%
  • Spirit Halloween9%
  • MNCEGEER7%
  • Cotwinter6%

Demand

Step Brothers Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 128.7×

Search terms

Top Step Brothers Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • step brothers costume114K/yr
  • stepbrothers costume16K/yr
  • step brothers costumes3K/yr
  • step brother costume3K/yr
  • step brothers halloween costume3K/yr
  • step brothers costume for two4K/yr

Reviews and returns

What reviews say buyers love and hate about Step Brothers Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
9.2%of orders come back
“at over $30 for the shirt I could not afford any accessories”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Step Brothers Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data