Steelers Sweatshirt Women
FailDemand is soft, at -87.3% this quarter, so Steelers Sweatshirt Women is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $45K/yr64K searches / yr
- 90-day growth
- -87.3%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 11 sellers
Flapen Score
Steelers Sweatshirt Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Steelers Sweatshirt Women is stronger. Inside it, weaker.
Market
The Steelers Sweatshirt Women market on Amazon at a glance
Shoppers on Amazon United States searched for Steelers Sweatshirt Women 64K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -87.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $45Ka year
- Peak month
- December51.5× the quietest month
- Top search term
- steelers sweatshirt women24K searches a year
02 · Price
A sale here is worth $36.15.
Listings sell for $36.15 on average, from $11.13 to $54.65. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $36.15 that is $0 to $4K a year per listing.
- Average price
- $36.15inside the $15 to $100 sweet spot
- Price range
- $11.13–$54.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 8.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #52,354 within Fashion Hoodies & Sweatshirts. It carries 2,823 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 93%
- Out of stock, average day
- 17.6%
- Average rank
- #52,354in Fashion Hoodies & Sweatshirts
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 2,823per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Steelers Sweatshirt Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
11
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
18%
- Brand 127%
- Brand 218%
- Brand 312%
- Brand 411%
- Brand 57%
- Brand 67%
- Open — no brand owns it (3 brands, 18%)
Demand
Steelers Sweatshirt Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 51.5×
Search terms
Top Steelers Sweatshirt Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steelers sweatshirt women24K/yr
- steelers crewneck11K/yr
- womens steelers sweatshirt12K/yr
- steelers crewneck sweatshirt11K/yr
- vintage steelers sweatshirt6K/yr
Reviews and returns
What reviews say buyers love and hate about Steelers Sweatshirt Women
We read the reviews and the return reasons for every product selling here.
“Better order a size up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steelers Sweatshirt Women questions
Answered from the same tracked data.