steelers sweatshirt women
Skip itSoft demand (-87.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.15avg listing price — sweet spot $15–$100
Price range
Great$11.13–$54.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,822.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 64K searches
Growth
Bad-87.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steelers sweatshirt women is a $45K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
steelers sweatshirt women market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $9K–$18K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #52,354
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 17.6%
- Avg brand age
- 36 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
11
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
18%
- FOCO27%
- Junk Food18%
- Simapak12%
- DAYLEA11%
- Amazon Essentials7%
- FAYALEQ7%
- Open — no brand owns it (3 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -87.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 51.5×
Top steelers sweatshirt women search terms
- steelers sweatshirt women24K/yr
- steelers crewneck11K/yr
- womens steelers sweatshirt12K/yr
- steelers crewneck sweatshirt11K/yr
- vintage steelers sweatshirt6K/yr
Top steelers sweatshirt women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAYLEA Distressed Pittsburgh Football Retro Crewneck Sweatshirt Vintage College Sports Style Cozy Unisex Gameday Pullover (Sand Small)
DAYLEA$29.970.0★0 rev
FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha Small Regular Regular Pittsburgh Steelers)
FOCO$48.174.5★55 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium
Amazon Essentials$11.134.5★41,564 rev
FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops
FAYALEQ$15.494.4★210 rev
FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha X-Large Regular Regular Pittsburgh Steelers)
FOCO$47.784.5★55 rev
Newest
by launch dateDAYLEA Distressed Pittsburgh Football Retro Crewneck Sweatshirt Vintage College Sports Style Cozy Unisex Gameday Pullover (Sand Small)
DAYLEA$29.970 rev
FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops
FAYALEQ$15.49210 rev
Junk Food NFL Womens Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small
Junk Food$54.651 rev
Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Graphic Long Sleeve Gift Tops Light Grey Medium
KOMilesoon$21.699 rev
FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha Small Regular Regular Pittsburgh Steelers)
FOCO$48.1755 rev
Trending
90-day click momentum
Junk Food NFL Womens Pittsburgh Steelers Kickoff Crew - Signature Series Sugar Large
Junk Food$43.905.0★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium
Amazon Essentials$11.134.5★
Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Graphic Long Sleeve Gift Tops Light Grey Medium
KOMilesoon$21.692.5★
Junk Food NFL Womens Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small
Junk Food$54.655.0★
Womens City Football Classic Athletic Fleece Sweatshirts Hoodie Pullover - Black & Yellow (Size: S)
Simapak$29.404.8★
What buyers say about steelers sweatshirt women
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality for the price”
“Good value”
“Comfortable, warm, and great value”
“warm”
“Soft and comfortable for daily wear”
“Fits well”
“It has held up well after washing”
“I absolutely love the unique v neck design”
“doesn't shrink in the dryer”
“The colors are bold and bright and doesn't fade”
What buyers complain about
“Better order a size up”
“rough inner material”
“The only downgrade I observed was it shrinks a little after first wash”
Top return reasons
Common questions
- Is steelers sweatshirt women profitable to sell on Amazon United States?
- The niche generates $45K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -87.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the steelers sweatshirt women niche?
- 9 brands and 11 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in steelers sweatshirt women?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Shrinkage Resistance. The return rate is 8.4% — above our launch gate.
- When does demand for steelers sweatshirt women peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 51.5× the quietest.
- What does it cost to enter the steelers sweatshirt women niche?
- Listings span $11.13–$54.65; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.