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Steelers Scarf

Fail

Shoppers spend an estimated $0 a year here, so Steelers Scarf is a Fail.

Flapen Score
18
18 / 100
Ranks 16,823 of 16,930 Clothing, Shoes & Jewelry niches · −27 vs the category median of 45
Market size
$0/yr17K searches / yr
90-day growth
-81.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Steelers Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Steelers Scarf is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Scarf 17K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-81.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December55.0× the quietest month
Top search term
steelers scarf11K searches a year

02 · Price

A sale here is worth $26.26.

Listings sell for $26.26 on average, from $9.58 to $52.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.26 that is $0 to $3K a year per listing.

Average price
$26.26inside the $15 to $100 sweet spot
Price range
$9.58–$52.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #656 within Skullies & Beanies. It carries 402 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
17.8%
Average rank
#656in Skullies & Beanies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steelers Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 239%
  • Brand 315%

Demand

Steelers Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26FebMarMayAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 55.0×

Reviews and returns

What reviews say buyers love and hate about Steelers Scarf

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Material Quality”
5.5%of orders come back
“Beautiful scarf great material”
A buyer, on “Material Quality”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Steelers Scarf questions

Answered from the same tracked data.