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Steampunk Jacket

Fail

An estimated 18.4% of orders come back, so Steampunk Jacket is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$32K/yr413K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
19%top-5 click share · 59 brands · 76 sellers

Flapen Score

Steampunk Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Steampunk Jacket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steampunk Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Steampunk Jacket 413K times last year and spent an estimated $32K. The top 5 brands take 40% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
0.2%
Market size, estimated
$32Ka year
Peak month
October7.6× the quietest month
Top search term
tailcoat64K searches a year

02 · Price

A sale here is worth $48.53.

Listings sell for $48.53 on average, from $14.49 to $165.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.53 that is $0 to $5K a year per listing.

Average price
$48.53inside the $15 to $100 sweet spot
Price range
$14.49–$165.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
18.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #11,744 within Robes, Capes & Jackets. It carries 699 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#11,744in Robes, Capes & Jackets
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
699per listing
Listings tracked
135

04 · Newcomers

1 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Steampunk Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

76

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

19%

Top 20: 44%

Open market

55%

  • Brand 112%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Steampunk Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.6×

Search terms

Top Steampunk Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tailcoat64K/yr
  • steampunk jacket43K/yr
  • mens tailcoat24K/yr
  • frock coat19K/yr
  • frock coat men19K/yr
  • tailcoat men23K/yr
  • steampunk coat29K/yr
  • tail coat15K/yr
  • gothic jacket men15K/yr
  • victorian coat20K/yr

Reviews and returns

What reviews say buyers love and hate about Steampunk Jacket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
18.4%of orders come back
“sleeves were extremely short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Steampunk Jacket questions

Answered from the same tracked data.