stay sober hoodie
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.74avg listing price — sweet spot $15–$100
Price range
Great$12.87–$56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good533.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, stay sober hoodie is a $13K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
stay sober hoodie market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $22K–$30K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #43,511
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
16
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
30%
- StaySober36%
- AOBOCO9%
- Stay Sober Santa Hat Tees8%
- Stay Sober Tees7%
- SOLY HUX5%
- Jesus Christian Cross Pray Faith Bible Religious5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -26.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 7.0×
Top stay sober hoodie search terms
- stay sober23K/yr
- stay sober hoodie22K/yr
- daydrian harding24K/yr
- daydrian harding merch13K/yr
- stay sober merch6K/yr
- dadrian harding merch5K/yr
Top stay sober hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
StaySober Sarcastic Dry Month Pullover Hoodie
StaySober$31.174.4★19 rev
StaySober Sarcastic Dry Month T-Shirt
StaySober$20.824.6★7 rev
AOBOCO Sobriety Rings for Women AA Ring Sobriety Gifts 925 Sterling Silver Alcoholics Anonymous Gifts Stay Sober Recovery Jewelry for Men Women Her (7)
AOBOCO$33.514.0★6 rev
Funny Stay Sober Pullover Hoodie
Stay Sober Tees$28.834.8★45 rev
Thank U Jesus Christian Cross God Faith Bible Religious Pray Pullover Hoodie Adult Unisex Black Small
Jesus Christian Cross Pray Faith Bible Religious$29.824.2★3 rev
Newest
by launch date
Three Days Grace Official Merch Alienation Pull Hoodie Black X-Large
Three Days Grace$53.678 rev
Thank U Jesus Christian Cross God Faith Bible Religious Pray Pullover Hoodie Adult Unisex Black Small
Jesus Christian Cross Pray Faith Bible Religious$29.823 rev
AOBOCO Sobriety Rings for Women AA Ring Sobriety Gifts 925 Sterling Silver Alcoholics Anonymous Gifts Stay Sober Recovery Jewelry for Men Women Her (7)
AOBOCO$33.516 rev
Wrenpies Mens Oversized Christian Hoodies Jesus God Bible Verse Faith Religious Sweatshirts Acid Wash Graphic Pullover Tops (Black L)
Wrenpies$17.3418 rev
RICK TOP ONE Camouflage Hoodie with Shark Embroidery Full Zip Lightweight Couple Sweatshirt (US Alpha X-Large Regular Regular Dark Grey)
RICK TOP ONE$56.95353 rev
Trending
90-day click momentumRICK TOP ONE Camouflage Hoodie with Shark Embroidery Full Zip Lightweight Couple Sweatshirt (US Alpha X-Large Regular Regular Dark Grey)
RICK TOP ONE$56.954.6★
Three Days Grace Official Merch Alienation Pull Hoodie Black X-Large
Three Days Grace$53.674.7★
AOBOCO Sobriety Rings for Women AA Ring Sobriety Gifts 925 Sterling Silver Alcoholics Anonymous Gifts Stay Sober Recovery Jewelry for Men Women Her (7)
AOBOCO$33.514.0★
SOLY HUX Mens Graphic Zip Up Hoodies Streetwear Jacket Letter Print Long Sleeve Sweatshirt with Pocket Coffee Brown Letter Small
SOLY HUX$42.114.4★
Wopedally Dear Person Behind Me Hoodie Sweatshirt You Are Enough Hoodies The Hope Hoodie (Black XX-Large)
Wopedally$19.144.1★
What buyers say about stay sober hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Good quality shirt”
“Very comfortable”
“Budget Friendly Buy”
“The material is very good”
“so very soft and”
“As described”
“This was a great Christmas present”
“Boyfriend loved the design”
“beautiful color”
What buyers complain about
“sizing ran small”
“Looks cheap”
“Dont let the pictures fool you”
“Zipper is terrible will stop working within a week”
“Not worth what I paid for it”
“pilled horribly after one wash”
“it's a thick hoodie”
Top return reasons
Common questions
- Is stay sober hoodie profitable to sell on Amazon United States?
- The niche generates $13K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the stay sober hoodie niche?
- 19 brands and 16 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in stay sober hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.2%.
- When does demand for stay sober hoodie peak?
- Demand peaks in Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the stay sober hoodie niche?
- Listings span $12.87–$56.95; the average listing price is $29.74 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.