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Stay Sober Hoodie

Fail

Shoppers spend an estimated $13K a year here, so Stay Sober Hoodie is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$13K/yr93K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
56%top-5 click share · 19 brands · 16 sellers

Flapen Score

Stay Sober Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stay Sober Hoodie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stay Sober Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Stay Sober Hoodie 93K times last year and spent an estimated $13K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
0.5%
Market size, estimated
$13Ka year
Peak month
December7.0× the quietest month
Top search term
stay sober23K searches a year

02 · Price

A sale here is worth $29.74.

Listings sell for $29.74 on average, from $12.87 to $56.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.74 that is $0 to $3K a year per listing.

Average price
$29.74inside the $15 to $100 sweet spot
Price range
$12.87–$56.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43,511 within Hoodies. It carries 534 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43,511in Hoodies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Stay Sober Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

16

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

30%

  • Brand 136%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Stay Sober Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 7.0×

Search terms

Top Stay Sober Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stay sober23K/yr
  • stay sober hoodie22K/yr
  • daydrian harding24K/yr
  • daydrian harding merch13K/yr
  • stay sober merch6K/yr
  • dadrian harding merch5K/yr

Reviews and returns

What reviews say buyers love and hate about Stay Sober Hoodie

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
4.2%of orders come back
“sizing ran small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stay Sober Hoodie questions

Answered from the same tracked data.