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Stay Puft Marshmallow Man Costume

Fail

Shoppers spend an estimated $8K a year here, so Stay Puft Marshmallow Man Costume is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$8K/yr59K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
53%top-5 click share · 12 brands · 41 sellers

Flapen Score

Stay Puft Marshmallow Man Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stay Puft Marshmallow Man Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stay Puft Marshmallow Man Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Stay Puft Marshmallow Man Costume 59K times last year and spent an estimated $8K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
0.3%
Market size, estimated
$8Ka year
Peak month
October121.2× the quietest month
Top search term
stay puft marshmallow man costume28K searches a year

02 · Price

A sale here is worth $40.00.

Listings sell for $40.00 on average, from $15.03 to $96.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $40.00 that is $0 to $4K a year per listing.

Average price
$40.00inside the $15 to $100 sweet spot
Price range
$15.03–$96.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #151,446 within Accessories. It carries 115 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
43%
Out of stock, average day
3.0%
Average rank
#151,446in Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Stay Puft Marshmallow Man Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

41

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

18%

  • Brand 126%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Stay Puft Marshmallow Man Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 121.2×

Search terms

Top Stay Puft Marshmallow Man Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stay puft marshmallow man costume28K/yr
  • marshmallow man costume8K/yr
  • stay puff marshmallow man costume9K/yr
  • stay puft costume14K/yr

Reviews and returns

What reviews say buyers love and hate about Stay Puft Marshmallow Man Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
53%of negative reviews mention “Size-Overall”
10.8%of orders come back
“large in crotch”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stay Puft Marshmallow Man Costume questions

Answered from the same tracked data.