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Statement Earrings

Fail

Prices span $7.76–$15.87, mostly outside the sweet spot, so Statement Earrings is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$352K/yr1.2M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
48%top-5 click share · 31 brands · 33 sellers

Flapen Score

Statement Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Statement Earrings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Statement Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Statement Earrings 1.2M times last year and spent an estimated $352K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
2.6%
Market size, estimated
$352Ka year
Peak month
October2.5× the quietest month
Top search term
gold statement earrings455K searches a year

02 · Price

A sale here is worth $11.55.

Listings sell for $11.55 on average, from $7.76 to $15.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.55 that is $3K to $6K a year per listing.

Average price
$11.55under the $15 to $100 sweet spot
Price range
$7.76–$15.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #332 within Earrings. It carries 647 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#332in Earrings
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
35

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Statement Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

33

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

48%

Top 20: 83%

Open market

45%

  • Brand 117%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Statement Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Statement Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold statement earrings455K/yr
  • big gold earrings157K/yr
  • large gold earrings99K/yr
  • statement gold earrings46K/yr
  • gold boho earrings27K/yr
  • geometric earrings40K/yr
  • silver boho earrings32K/yr
  • boho dangle earrings28K/yr
  • handmade earrings33K/yr
  • big gold earrings for women36K/yr

Reviews and returns

What reviews say buyers love and hate about Statement Earrings

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
4.8%of orders come back
“Broke easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Statement Earrings questions

Answered from the same tracked data.