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Starfish Necklace

Maybe

The average product has only 160 reviews. But an estimated 5.2% of orders come back, so Starfish Necklace is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$103K/yr300K searches / yr
90-day growth
+60.4%search demand this quarter
Competition
50%top-5 click share · 25 brands · 27 sellers

Flapen Score

Starfish Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Starfish Necklace is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starfish Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Starfish Necklace 300K times last year and spent an estimated $103K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+60.4%
Conversion, latest week
3.0%
Market size, estimated
$103Ka year
Peak month
June4.2× the quietest month
Top search term
starfish necklace187K searches a year

02 · Price

A sale here is worth $11.42.

Listings sell for $11.42 on average, from $5.82 to $29.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.42 that is $1K to $3K a year per listing.

Average price
$11.42under the $15 to $100 sweet spot
Price range
$5.82–$29.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,592 within Jewelry Sets. It carries 160 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#1,592in Jewelry Sets
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
160per listing
Listings tracked
28

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Starfish Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

27

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

50%

Top 20: 88%

Open market

42%

  • Brand 129%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Starfish Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Starfish Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starfish necklace187K/yr
  • starfish jewelry28K/yr
  • starfish necklace for women11K/yr
  • gold starfish necklace19K/yr
  • silver starfish necklace11K/yr
  • star fish necklace8K/yr
  • starfish necklace silver10K/yr
  • starfish pendant7K/yr
  • star fish necklace for women8K/yr
  • starfish necklace gold12K/yr

Reviews and returns

What reviews say buyers love and hate about Starfish Necklace

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
27%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Looks cheap”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Starfish Necklace questions

Answered from the same tracked data.