star wars wallet
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.85–$61.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,264.78avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 121K searches
According to Flapen's Amazon United States niche tracking, star wars wallet is a $35K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
star wars wallet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #14,049
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 70%
- Out of stock
- 18.5%
- Avg brand age
- 45 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
79
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
29%
Top 20: 63%
Open market
24%
- Loungefly21%
- STAR WARS17%
- Bioworld14%
- Buckle-Down11%
- ZALVEX7%
- VATAN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Top star wars wallet search terms
- star wars wallet76K/yr
- star wars wallet for men14K/yr
- mandalorian wallet6K/yr
- star wars wallet women8K/yr
- darth vader wallet7K/yr
- star wars loungefly wallet6K/yr
- loungefly star wars wallet5K/yr
Top star wars wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loungefly Star Wars Scenes Return of The Jedi Zip Around Wallet
Loungefly$19.824.8★159 rev
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.944.5★5,720 rev
Star Wars Rebel Emblem Logo Mix Material Bi-fold Gift Boxed Wallet (Brown)
STAR WARS$25.074.7★901 rev
VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)
VATAN$9.504.5★988 rev
Loungefly Star Wars Stormtrooper Zip Around Wallet
Loungefly$31.844.8★159 rev
Newest
by launch dateLoungefly Star Wars Stormtrooper Zip Around Wallet
Loungefly$31.84159 rev
Star Wars The Mandalorian Bantha Skull Crest 3.5 Black Bifold Card Wallet
Bioworld$24.801 rev
VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)
VATAN$9.50988 rev
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.945,720 rev
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.061,919 rev
Trending
90-day click momentum
Buckle-Down Star Wars Wallet Bifold The Mandalorian Grogu The Armorer Bo-Katan Din Djarin Pose Vegan Leather
Buckle-Down$20.095.0★
VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)
VATAN$9.504.5★
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.064.5★
Buckle-Down Star Wars Wallet Bifold Star Wars Darth Vader Stormtroopers Join the Dark Side Black Vegan Leather
Buckle-Down$19.854.4★
Buckle-Down Womens Standard Zip Wallet Star Wars The Mandalorian Large 8 x 5
Buckle-Down$18.923.4★
What buyers say about star wars wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality wallet”
“has plenty of room”
“Great deal”
“Fits everything I need looks nice”
“Exactly what I ordered”
“Durable material”
“Beautiful leather”
“Excellent design”
“Plenty of room”
“Ease of use”
What buyers complain about
“Too Short”
“Does not last”
“Much thicker than I expected”
“Very cheaply made”
“Heavy & Bulky”
“Hard to get out”
“its small for pockets”
“Leather does not look great”
“Not as Advertised”
“Overpriced”
Top return reasons
Common questions
- Is star wars wallet profitable to sell on Amazon United States?
- The niche generates $35K/yr across 67 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the star wars wallet niche?
- 26 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in star wars wallet?
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 3.9%.
- When does demand for star wars wallet peak?
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the star wars wallet niche?
- Listings span $7.85–$61.95; the average listing price is $22.88 (sweet spot $15–$100). The average incumbent carries 2,265 reviews — the moat a new listing must climb.