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Star Wars Purse

Fail

Buyers convert on only 0.6% of searches, so Star Wars Purse is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$97K/yr340K searches / yr
90-day growth
+46.3%search demand this quarter
Competition
49%top-5 click share · 12 brands · 60 sellers

Flapen Score

Star Wars Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars Purse is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Purse 340K times last year and spent an estimated $97K. The top 5 brands take 86% of clicks. Demand peaks in May–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+46.3%
Conversion, latest week
0.6%
Market size, estimated
$97Ka year
Peak month
May2.3× the quietest month
Top search term
star wars loungefly66K searches a year

02 · Price

A sale here is worth $44.68.

Listings sell for $44.68 on average, from $10.81 to $102.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $44.68 that is $0 to $4K a year per listing.

Average price
$44.68inside the $15 to $100 sweet spot
Price range
$10.81–$102.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #12,837 within Backpacks. It carries 252 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
12.6%
Average rank
#12,837in Backpacks
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
33

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Star Wars Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

60

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

49%

Top 20: 82%

Open market

10%

  • Brand 158%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

Star Wars Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Star Wars Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars loungefly66K/yr
  • star wars bag44K/yr
  • loungefly star wars44K/yr
  • star wars purse36K/yr
  • star wars loungefly backpack30K/yr
  • star wars crossbody bag17K/yr
  • star wars tote bag15K/yr
  • star wars bags9K/yr
  • star wars mini backpack10K/yr
  • star wars fanny pack9K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Purse

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Sizing is difficult”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Star Wars Purse questions

Answered from the same tracked data.