Star Wars Pajamas
FailBuyers convert on only 0.7% of searches, so Star Wars Pajamas is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $50K/yr332K searches / yr
- 90-day growth
- +29.3%search demand this quarter
- Competition
- 25%top-5 click share · 12 brands · 30 sellers
Flapen Score
Star Wars Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars Pajamas is stronger. Inside it, weaker.
Market
The Star Wars Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for Star Wars Pajamas 332K times last year and spent an estimated $50K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- +29.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $50Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- star wars pajamas64K searches a year
02 · Price
A sale here is worth $21.33.
Listings sell for $21.33 on average, from $5.93 to $60.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.
- Average price
- $21.33inside the $15 to $100 sweet spot
- Price range
- $5.93–$60.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #6,677 within Clothing. It carries 554 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 89%
- Out of stock, average day
- 15.3%
- Average rank
- #6,677in Clothing
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 554per listing
- Listings tracked
- 87
04 · Newcomers
6 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Star Wars Pajamas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
30
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 56%
Open market
4%
- Brand 163%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 52%
- Brand 62%
- Open — no brand owns it (6 brands, 4%)
Demand
Star Wars Pajamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Star Wars Pajamas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- star wars pajamas64K/yr
- star wars pajamas boys41K/yr
- star wars pajamas men39K/yr
- star wars pjs21K/yr
- star wars pants11K/yr
- boys star wars pajamas20K/yr
- star wars pajama pants21K/yr
- star wars pjs boys11K/yr
- star wars pjs men12K/yr
- star wars pj pants11K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars Pajamas
We read the reviews and the return reasons for every product selling here.
“Runs a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars Pajamas questions
Answered from the same tracked data.









