Skip to content

Star Wars Pajamas

Fail

Buyers convert on only 0.7% of searches, so Star Wars Pajamas is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$50K/yr332K searches / yr
90-day growth
+29.3%search demand this quarter
Competition
25%top-5 click share · 12 brands · 30 sellers

Flapen Score

Star Wars Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars Pajamas is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Pajamas 332K times last year and spent an estimated $50K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
+29.3%
Conversion, latest week
0.7%
Market size, estimated
$50Ka year
Peak month
December6.6× the quietest month
Top search term
star wars pajamas64K searches a year

02 · Price

A sale here is worth $21.33.

Listings sell for $21.33 on average, from $5.93 to $60.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.

Average price
$21.33inside the $15 to $100 sweet spot
Price range
$5.93–$60.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #6,677 within Clothing. It carries 554 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
89%
Out of stock, average day
15.3%
Average rank
#6,677in Clothing
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
554per listing
Listings tracked
87

04 · Newcomers

6 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Star Wars Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

30

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

25%

Top 20: 56%

Open market

4%

  • Brand 163%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 4%)

Demand

Star Wars Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Star Wars Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars pajamas64K/yr
  • star wars pajamas boys41K/yr
  • star wars pajamas men39K/yr
  • star wars pjs21K/yr
  • star wars pants11K/yr
  • boys star wars pajamas20K/yr
  • star wars pajama pants21K/yr
  • star wars pjs boys11K/yr
  • star wars pjs men12K/yr
  • star wars pj pants11K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Pajamas

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Star Wars Pajamas questions

Answered from the same tracked data.