star wars mask
Worth a lookShows a sweet-spot price point ($54.50 avg), but prices mostly outside the sweet spot ($6.50–$406.71) keeps it on the watch list.
Avg price
Great$54.50avg listing price — sweet spot $15–$100
Growth
Great+90.3%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Review moat
Good658avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 97K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.50–$406.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, star wars mask is a $96K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
star wars mask market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $109K–$136K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,858
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 1.4%
- Avg brand age
- 54 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
216
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
31%
Top 20: 72%
Open market
10%
- STAR WARS56%
- Unique21%
- Karc4%
- Jazwares4%
- Sun-Staches3%
- Fun Costumes3%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.3% search growth over the last 90 days.Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top star wars mask search terms
- star wars mask54K/yr
- star wars masks20K/yr
- star wars mask adult10K/yr
- star wars masks for kids7K/yr
- star wars helmet kids6K/yr
Top star wars mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unique Star Wars Masks & Button | Pack of 16 | Party Decorations | Birthday Decorations | Party Favors
Unique$9.934.7★415 rev
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)
Unique$8.954.2★65 rev
STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$24.354.8★49 rev
STAR WARS Mandalorian & Darth Vader Masks 2-Pack Roleplay Toys Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$19.504.4★81 rev
STAR WARS Boba Fett Electronic Mask with Sound Effects Toys for 5 Year Old Boys and Girls
STAR WARS$27.754.6★403 rev
Newest
by launch dateSTAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$24.3549 rev
Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)
Unique$8.9565 rev
STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.267 rev
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large
Fun Costumes$398.211 rev
NF ORANGE 12pcs Galaxy Wars Birthday Party Masks Galaxy Wars Party Supplies for Role Playing Birthday Dress Up Props
NF ORANGE$13.277 rev
Trending
90-day click momentumSTAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)
STAR WARS$22.264.2★
Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large
Fun Costumes$398.215.0★
STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$24.354.8★
Star Wars Adult Darth Vader Mask Mens Halloween Costume Helmet Accessory - Officially Licensed Standard
Jazwares$20.084.3★
STAR WARS Chewbacca Darth Vader R2-D2 Faces 5 Pack Ankle Socks
STAR WARS$10.814.8★
What buyers say about star wars mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great Variety For A Great Value”
“Fits my face perfectly”
“Worth the money”
“So much fun”
“Excellent value for what will become a nice addition to my SW collection”
“Fun gift”
“As advertised”
“it usually doesnt break”
“Great Display piece”
“Very comfortable”
What buyers complain about
“Runs small”
“Absolute waste of money”
“Cheap and uncomfortable”
“WAY overpriced for the quality”
“Open box not new”
“hard to see”
“sound quality is awful”
“One thing I didnt appreciate was two of the masks had strings that were undone”
“Its thick,”
“Several mask the elastic was already broken on and not useable”
Top return reasons
Common questions
- Is star wars mask profitable to sell on Amazon United States?
- The niche generates $96K/yr across 50 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +90.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the star wars mask niche?
- 15 brands and 216 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in star wars mask?
- Top complaints mined from reviews: Size-Overall, Value For Money, Comfort-Overall. The return rate is 3.9%.
- When does demand for star wars mask peak?
- Demand peaks in May–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the star wars mask niche?
- Listings span $6.50–$406.71; the average listing price is $54.50 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.