Is star wars hat profitable to sell on Amazon United States?

The niche generates $49K/yr across 62 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +86.4%. Flapen's verdict: Skip it (49/100).

How competitive is the star wars hat niche?

13 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in star wars hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 4.0%.

When does demand for star wars hat peak?

Demand peaks in May–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the star wars hat niche?

Listings span $6.88–$35.11; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.

star wars hat

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Avg price

Great$21.22

avg listing price — sweet spot $15–$100

Review moat

Great226.26

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Growth

Great+86.4%

90-day search growth — must beat 0% to launch

Price range

Good$6.88–$35.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 207K searches

According to Flapen's Amazon United States niche tracking, star wars hat is a $49K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Dec. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

Bioworld37%
Disney25%
STAR WARS25%
EvolveFISH4%
Ann Arbor T-shirt Co.2%
G&B2%
Open — no brand owns it (7 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.4% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.9×

Open Trend

All search terms

Top star wars hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Star Wars Classic Embroidered Logo Flatbrim Baseball Cap Hat Boys Youth Black/Grey

Disney$16.684.6★829 rev

Classic Star Wars X-Wing Starfighter Embroidered Logo Outline Youth Flatbill Baseball Cap Hat Black & Yellow

Disney$15.494.6★829 rev

Star Wars Classic Embroidered Logo Flatbrim Baseball Cap Hat Boys Youth Black & Red

Disney$15.644.6★829 rev

Star Wars Classic Embroidered Logo Flatbrim Baseball Cap Hat Boys Youth Black & Red

Disney$16.964.6★829 rev

Star Wars Adult Jedi Knights Embroidered Precurve Snapback Hat for Men and Women

Bioworld$25.864.7★121 rev

Newest

by launch date

Star Wars Logo and Grogu from The Mandalorian Trucker Hat with Adjustable Mesh Back Pink

STAR WARS$18.985 rev

5mo ago

Star Wars Logo Millennium Falcon and Death Star Adjustable Printed Baseball Hat White

STAR WARS$19.853 rev

5mo ago

Star Wars Logo Millennium Falcon and Death Star Trucker Hat with Adjustable Mesh Back Black

STAR WARS$20.081 rev

5mo ago

Star Wars: Episode IV A New Hope Boba Fett Mandalorian Logo Washed Cotton Twill Dad Cap Black

Bioworld$18.9513 rev

6mo ago

Star Wars Episode IV: A New Hope Rebel Alliance Adult Trucker Hat

Bioworld$18.9811 rev

7mo ago

What buyers say about star wars hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fits perfect”

Quality-Overall28%

“As described and well made”

Advertised Vs Actual Product7%

“Looks exactly as pictured”

Gifting Purpose5%

“Great gift ideas”

Color4%

“Solid black color”

Value For Money4%

“Great looking hat, good price”

Comfort-Overall4%

“very comfortable”

Strength2%

“was not flimsy”

Soft Feel2%

“soft and made very well”

Embellishment/Embroidery Quality2%

“The quality is fantastic as far as the embroidery”

What buyers complain about

Size-Overall30%

“Runs small”

Quality-Overall13%

“for 10 bucks you can get way better quality hats”

Shape/Style7%

“shape isn't exactly a New Era 59/50 fitted”

Advertised Vs Actual Product6%

“False advertisement”

Color6%

“Photos in listing looked silver or dark grey”

Pain Relief-Overall6%

“Hurts my forehead”

Material Quality3%

“Materials are weak”

Comfort-Overall3%

“Very uncomfortable to wear”

Breathability1%

“it lack ventilation”

Stretchability/Expandability/Elasticity1%

“The elast on the back ia way to bunched up”

Top return reasons

Size-Overall65%

Shape/Style5%

Advertised Vs Actual Product5%

Length4%

Material Quality3%

Quality-Overall3%

Value For Money3%

Color1%

Neck Fit1%

Stitch/Finish/Polish1%

Common questions

Is star wars hat profitable to sell on Amazon United States?: The niche generates $49K/yr across 62 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +86.4%. Flapen's verdict: Skip it (49/100).
How competitive is the star wars hat niche?: 13 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in star wars hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 4.0%.
When does demand for star wars hat peak?: Demand peaks in May–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the star wars hat niche?: Listings span $6.88–$35.11; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.

star wars hat

star wars hat market data

Competition & brand share

Demand & seasonality

Top star wars hat search terms