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Star Wars Backpack

Fail

Buyers convert on only 0.4% of searches, so Star Wars Backpack is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$73K/yr422K searches / yr
90-day growth
+97.8%search demand this quarter
Competition
54%top-5 click share · 7 brands · 37 sellers

Flapen Score

Star Wars Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars Backpack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Backpack 422K times last year and spent an estimated $73K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +97.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
+97.8%
Conversion, latest week
0.4%
Market size, estimated
$73Ka year
Peak month
August7.6× the quietest month
Top search term
star wars backpack214K searches a year

02 · Price

A sale here is worth $40.46.

Listings sell for $40.46 on average, from $10.81 to $79.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $40.46 that is $4K to $10K a year per listing.

Average price
$40.46inside the $15 to $100 sweet spot
Price range
$10.81–$79.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #1,237 within Backpacks. It carries 4,223 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#1,237in Backpacks
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,223per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Star Wars Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

2%

  • Brand 132%
  • Brand 232%
  • Brand 316%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Star Wars Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Star Wars Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars backpack214K/yr
  • star wars bag44K/yr
  • star wars backpack kids26K/yr
  • darth vader backpack30K/yr
  • starwars backpack18K/yr
  • star wars backpack for adults13K/yr
  • star wars bags9K/yr
  • star wars back pack9K/yr
  • r2d2 backpack8K/yr
  • boba fett backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Backpack

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
5.7%of orders come back
“Cheaply Made”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Star Wars Backpack questions

Answered from the same tracked data.