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Star Wars Baby Clothes

Maybe

Products sell for $22.99 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Star Wars Baby Clothes is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$95K/yr479K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
22%top-5 click share · 17 brands · 26 sellers

Flapen Score

Star Wars Baby Clothes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars Baby Clothes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Baby Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Baby Clothes 479K times last year and spent an estimated $95K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
0.9%
Market size, estimated
$95Ka year
Peak month
May2.8× the quietest month
Top search term
star wars baby91K searches a year

02 · Price

A sale here is worth $22.99.

Listings sell for $22.99 on average, from $5.97 to $60.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.99 that is $0 to $2K a year per listing.

Average price
$22.99inside the $15 to $100 sweet spot
Price range
$5.97–$60.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #609 within Baby Boys. It carries 584 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
10.4%
Average rank
#609in Baby Boys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
584per listing
Listings tracked
88

04 · Newcomers

Amazon counts 6 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Star Wars Baby Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

22%

Top 20: 55%

Open market

12%

  • STAR WARS53%
  • Amazon Essentials20%
  • Disney5%
  • Happy Threads5%
  • Brisco Brands4%
  • KIDS PREFERRED3%
  • Open — no brand owns it (11 brands, 12%)

Demand

Star Wars Baby Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Star Wars Baby Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars baby91K/yr
  • star wars baby stuff106K/yr
  • star wars baby clothes71K/yr
  • baby star wars37K/yr
  • star wars onesies for babies24K/yr
  • starwars baby stuff24K/yr
  • star wars baby toys31K/yr
  • star wars onesie24K/yr
  • baby star wars clothes15K/yr
  • star wars baby girl10K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Baby Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.02

Small product

Bigger than expected

were a little long as expected

Value For Money7%−0.02

At $14.99 at the time of this review, I think its vastly overpriced for what amounts to a very short, crinkly book

The price was a bit on the extreme side when compared to similar products

It is a bit pricey for what it is in my opinion

Print Quality5%−0.03

I am giving it 3 stars because the graphic print is misaligned

Wrinkles5%

The ears crinkle

Quality-Overall5%−0.01

I was expecting more quality for the price

Love

Quality-Overall14%−0.01

Good quality backpack/bag

Good quality plush

Good quality

Soft Feel13%

the material is super soft

Super soft

That baby blanket was soft

Size-Overall9%−0.02

with diapers on these pants fits perfectly

Great fit

The size is perfect for little hands

Value For Money8%−0.02

Worth the money

priced well

Great value

Gifting Purpose7%−0.01

Cute baby gift

Made a nice gift box

Great gift idea

Return

1.7% Return rate 75% Fixable by listing

Size-Overall50%▇▇▇▇▆█

Small product

Bigger than expected

were a little long as expected

Length9%▄▅▇▃██
Color5%▄▄▅▅█▄
Advertised Vs Actual Product5%█▆▁▄▆▆
Value For Money5%▁▂▃█▄▅

At $14.99 at the time of this review, I think its vastly overpriced for what amounts to a very short, crinkly book

The price was a bit on the extreme side when compared to similar products

It is a bit pricey for what it is in my opinion

FAQ

Common Star Wars Baby Clothes questions

Answered from the same tracked data.