Is star wars profitable to sell on Amazon United States?

The niche generates $895K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.2%. Flapen's verdict: Skip it (46/100).

How competitive is the star wars niche?

5 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in star wars?

Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for star wars peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the star wars niche?

Listings span $7.51–$39.49; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 2,780 reviews — the moat a new listing must climb.

star wars

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.41

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$895K

$895K/yr · 6.9M searches

Price range

Great$7.51–$39.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+59.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,780.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, star wars is a $895K/yr Amazon United States market (6.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

STAR WARS50%
Amazon Essentials22%
Enso Rings14%
Owala12%
Disney3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.2% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

All search terms

Top star wars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAR WARS Chewbacca Darth Vader R2-D2 Faces 5 Pack Ankle Socks

STAR WARS$10.804.8★1,018 rev

Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11

Enso Rings$39.494.6★1,381 rev

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large

Amazon Essentials$18.504.6★861 rev

Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader

Owala$34.064.7★15,472 rev

Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small

Amazon Essentials$7.514.7★376 rev

Newest

by launch date

Owala Star Wars FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Darth Vader

Owala$39.23457 rev

2mo ago

Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11

Enso Rings$39.491,381 rev

8mo ago

Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small

Amazon Essentials$7.51376 rev

3y ago

Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader

Owala$34.0615,472 rev

4y ago

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large

Amazon Essentials$18.50861 rev

4y ago

What buyers say about star wars

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall23%

“Very Cute Design”

Quality-Overall22%

“Great quality, great price, and shipping was fast”

Advertised Vs Actual Product10%

“Looks just as pictured”

Leak-Proof7%

“doesn't leak”

Gifting Purpose6%

“Gift”

Size-Overall6%

“Fits perfect in car cup holder”

Temperature Retention5%

“can keep ice all day long”

Value For Money4%

“Great value for your money”

Durability3%

“durable”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability22%

“Broke”

Size-Overall22%

“Sizing is difficult”

Advertised Vs Actual Product8%

“the picture online WAS different”

Value For Money7%

“Not worth the price”

Leak-Proof6%

“it is leaking water now”

Handle Quality3%

“The handle to carry it is not the greatest comfort wise”

Temperature Control3%

“doesnt keep the drink cold very long two star”

Adhesion/Stickiness3%

“It sticks all the time”

Allergies2%

“kinda itchy for him”

Weight Heavy2%

“Nice gift just heavy”

Top return reasons

Size-Overall39%

Value For Money9%

Advertised Vs Actual Product6%

Color6%

Length6%

Material Quality3%

Scratch Resistance3%

Quality-Overall3%

Feet Fit3%

Leak-Proof2%

Common questions

Is star wars profitable to sell on Amazon United States?: The niche generates $895K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.2%. Flapen's verdict: Skip it (46/100).
How competitive is the star wars niche?: 5 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in star wars?: Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for star wars peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the star wars niche?: Listings span $7.51–$39.49; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 2,780 reviews — the moat a new listing must climb.

star wars

star wars market data

Competition & brand share

Demand & seasonality

Top star wars search terms