Star Wars
FailThe top 5 brands take 100% of clicks, so Star Wars is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $895K/yr6.9M searches / yr
- 90-day growth
- +59.2%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 19 sellers
Flapen Score
Star Wars against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Wars is stronger. Inside it, weaker.
Market
The Star Wars market on Amazon at a glance
Shoppers on Amazon United States searched for Star Wars 6.9M times last year and spent an estimated $895K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $895K a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +59.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $895Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- star wars5.9M searches a year
02 · Price
A sale here is worth $22.41.
Listings sell for $22.41 on average, from $7.51 to $39.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $22.41 that is $56K to $67K a year per listing.
- Average price
- $22.41inside the $15 to $100 sweet spot
- Price range
- $7.51–$39.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $56K–$67K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #297 within Socks & Hosiery. It carries 2,780 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #297in Socks & Hosiery
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,780per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Star Wars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STAR WARS Chewbacca Darth Vader R2-D2 Faces 5 Pack Ankle Socks
- Price
- $10.80
- Rating
- 4.8/5
- Reviews
- 1,018
- Age
- 7y ago

Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11
- Price
- $39.49
- Rating
- 4.6/5
- Reviews
- 1,381
- Age
- 8mo ago

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 4y ago

Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader
- Price
- $34.06
- Rating
- 4.7/5
- Reviews
- 15,472
- Age
- 4y ago

Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small
- Price
- $7.51
- Rating
- 4.7/5
- Reviews
- 376
- Age
- 3y ago
Trending
estimated 90-day click momentum
Owala Star Wars FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Darth Vader
- Price
- $39.23
- Rating
- 4.8/5
- Reviews
- 457
- Age
- 2mo ago

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons Large
- Price
- $19.50
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 4y ago

Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small
- Price
- $7.51
- Rating
- 4.7/5
- Reviews
- 376
- Age
- 3y ago

Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11
- Price
- $39.49
- Rating
- 4.6/5
- Reviews
- 1,381
- Age
- 8mo ago

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 4y ago
Newest
by launch date
Owala Star Wars FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Darth Vader
- Price
- $39.23
- Rating
- 4.8/5
- Reviews
- 457
- Age
- 2mo ago

Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11
- Price
- $39.49
- Rating
- 4.6/5
- Reviews
- 1,381
- Age
- 8mo ago

Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small
- Price
- $7.51
- Rating
- 4.7/5
- Reviews
- 376
- Age
- 3y ago

Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader
- Price
- $34.06
- Rating
- 4.7/5
- Reviews
- 15,472
- Age
- 4y ago

Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- STAR WARS50%
- Amazon Essentials22%
- Enso Rings14%
- Owala12%
- Disney3%
- Open — no brand owns it (0%)
Demand
Star Wars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Star Wars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- star wars5.9M/yr
- starwars686K/yr
- star wars toy67K/yr
- star wars toys for boys 6-875K/yr
- star wars toys for boys age 8-1236K/yr
- star wars deals9K/yr
- starwar toys15K/yr
- adult star wars toys10K/yr
- starwars toys for boys 6-815K/yr
- star wars toys for kids13K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars
We read the reviews and the return reasons for every product selling here.
“Broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









