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Star Sunglasses

Fail

Prices span $5.97–$15.41, mostly outside the sweet spot, so Star Sunglasses is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$145K/yr260K searches / yr
90-day growth
+71.9%search demand this quarter
Competition
45%top-5 click share · 14 brands · 16 sellers

Flapen Score

Star Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Sunglasses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Star Sunglasses 260K times last year and spent an estimated $145K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+71.9%
Conversion, latest week
5.0%
Market size, estimated
$145Ka year
Peak month
June3.4× the quietest month
Top search term
star sunglasses96K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $5.97 to $15.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.16 that is $3K to $6K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$5.97–$15.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #756 within Sunglasses & Eyewear Accessories. It carries 512 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#756in Sunglasses & Eyewear Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
512per listing
Listings tracked
27

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Star Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

19%

  • Brand 124%
  • Brand 221%
  • Brand 320%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Star Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Star Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star sunglasses96K/yr
  • star glasses77K/yr
  • star shaped sunglasses20K/yr
  • star sunglasses bulk13K/yr
  • star sunglasses for kids8K/yr
  • star glasses bulk8K/yr
  • kids star sunglasses4K/yr
  • star sunglasses for women3K/yr
  • star shaped glasses5K/yr
  • black star sunglasses4K/yr

Reviews and returns

What reviews say buyers love and hate about Star Sunglasses

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
7.2%of orders come back
“cheap”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Star Sunglasses questions

Answered from the same tracked data.