Is star pins profitable to sell on Amazon United States?

The niche generates $45K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +147.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the star pins niche?

17 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in star pins?

Top complaints mined from reviews: Fastener Quality, Defective Material/Parts, Color. The return rate is 1.3%.

When does demand for star pins peak?

Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the star pins niche?

Listings span $6.07–$28.88; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

star pins

Worth a look

Shows a thin review moat (55 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible55.26

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+147.4%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Good$14.45

avg listing price — sweet spot $15–$100

Price range

Good$6.07–$28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$45K

$45K/yr · 146K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, star pins is a $45K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

26%

Lyrow36%
Huquary9%
Tichso9%
DISCAO8%
GKDFK7%
Solsew5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +147.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Open Trend

All search terms

Top star pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 50pcs)

Lyrow$18.914.3★126 rev

Huquary 25/50set Gold Star Pins Bulk Gold Metal Y2k Motivational Pins Employee Appreciation Gift Include Pin Cards and Bag Thank You Gift(50set)

Huquary$22.374.6★7 rev

Tichso 50/100/200/300/500 pieces small alloy material Gold-plated-color silver-plated-color Star lapel pin Veterans Day pin Backpack Military Award pins Labor Day July 4th Memorial Day Star brooch costume decoration pins Clothes hats bulk (50 Gold-plated-color)

Tichso$8.105.0★8 rev

DISCAO 50/100/200/300/500 pieces small golden Star lapel pin Veterans Day Star pin Backpack Military Award pin Labor Day Fourth of July Memorial Day Star brooch costume decoration pins Clothes hats bulk (50)

DISCAO$9.504.6★80 rev

Lyrow 25/50/100/150/300 Pcs Gold Star Pins Bulk golden Metal Y2k Motivational Pins for Patriotic 250th Anniversary 4th of July Memorial Day Bckpack Brooch Lapel(Classic Gold 100pcs)

Lyrow$28.884.3★126 rev

Newest

by launch date

Tichso$8.108 rev

4mo ago

12 PCS Doing My Best Enamel Pin Gold Glitter Star Brooch Pin Metal Badges Lapel Pin Brooches Fashion Jewelry Accessories For For Backpack Hat Bag Jacket Coat Travel Gifts

HASRLWINS$9.844 rev

6mo ago

GKDFK Gold Star Pins Bulk Happy Face Enamel Pins Yellow Star Lapel Pin Five Star Badge Backpack Hat Bag Button Pins for Women Men (1)

GKDFK$6.243 rev

7mo ago

JarThenaAMCS 25 Pcs Gold Star Pins Metal Y2K Motivational Pins Gold Smile Star Patriotic Award Accessories for Back to School Students Clothes Hat Backpack Brooch Badge

JarThenaAMCS$10.233 rev

8mo ago

36 Set Gold Star Pins Employee Appreciation Gifts Pins Bulk with Greeting Cards and Bag for Coworker Thank You Employee Recognition Christmas Party Gifts

Wewounyl$15.791 rev

9mo ago

What buyers say about star pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Very nice quality”

Design-Overall11%

“The color and design is consistent throughout the set”

Brightness/Shine/Glow9%

“Bright and shiny and full of joy”

Advertised Vs Actual Product9%

“exactly as described in the listing”

Gifting Purpose9%

“They bring a huge smile to the recipient and me”

Strength7%

“they feel sturdy and well crafted”

Fastener Quality5%

“Good clasp”

Sharpness5%

“Look sharpe”

Durability4%

“We've had no trouble with these falling off”

Size-Overall2%

“is just the right size. not too big”

What buyers complain about

Fastener Quality25%

“Clasps don't stay on”

Defective Material/Parts13%

“The pins do not work”

Color13%

“The stars arrive all striped”

Add-Ons/Attachments13%

“wouldnt stay attached”

Strength13%

“Loose backs”

Quality-Overall10%

“The major dislike is that these are very cheap”

Ease Of Use6%

“I am disappointed the backs are hard to squeeze open”

Material Quality4%

“the poor quality material of the pin backing is so thin that TWO of these pins drove through the rear of the pin holder”

Thickness4%

“Theyre not as thin as a normal thumbtack”

Top return reasons

Size-Overall49%

Functionality-Overall8%

Value For Money5%

Fastener Quality5%

Scratch Resistance4%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Quality-Overall4%

Metal Authenticity3%

Locking Mechanism3%

Common questions

Is star pins profitable to sell on Amazon United States?: The niche generates $45K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +147.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the star pins niche?: 17 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in star pins?: Top complaints mined from reviews: Fastener Quality, Defective Material/Parts, Color. The return rate is 1.3%.
When does demand for star pins peak?: Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the star pins niche?: Listings span $6.07–$28.88; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

star pins

star pins market data

Competition & brand share

Demand & seasonality

Top star pins search terms