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Star Pins

Maybe

The average product has only 55 reviews. But shoppers spend an estimated $45K a year here, so Star Pins is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$45K/yr146K searches / yr
90-day growth
+147.4%search demand this quarter
Competition
59%top-5 click share · 17 brands · 19 sellers

Flapen Score

Star Pins against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Pins is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Star Pins 146K times last year and spent an estimated $45K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +147.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+147.4%
Conversion, latest week
2.1%
Market size, estimated
$45Ka year
Peak month
May2.9× the quietest month
Top search term
gold star pins29K searches a year

02 · Price

A sale here is worth $14.45.

Listings sell for $14.45 on average, from $6.07 to $28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.45 that is $1K to $4K a year per listing.

Average price
$14.45under the $15 to $100 sweet spot
Price range
$6.07–$28.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #45,609 within Jewelry. It carries 55 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
1.8%
Average rank
#45,609in Jewelry
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
55per listing
Listings tracked
23

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Star Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

26%

  • Brand 136%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Star Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Star Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold star pins29K/yr
  • star pins41K/yr
  • gold star pin25K/yr
  • star pin28K/yr
  • gold star pins bulk9K/yr
  • gold stars pins4K/yr
  • star pins bulk5K/yr
  • star lapel pin5K/yr

Reviews and returns

What reviews say buyers love and hate about Star Pins

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Fastener Quality”
1.3%of orders come back
“Clasps don't stay on”
A buyer, on “Fastener Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Star Pins questions

Answered from the same tracked data.