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Star Dress

Maybe

The top 5 products take only 18% of clicks. But an estimated 13.9% of orders come back, so Star Dress is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$26K/yr485K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
18%top-5 click share · 64 brands · 73 sellers

Flapen Score

Star Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Star Dress is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Star Dress 485K times last year and spent an estimated $26K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
0.1%
Market size, estimated
$26Ka year
Peak month
October3.1× the quietest month
Top search term
celestial dress128K searches a year

02 · Price

A sale here is worth $35.05.

Listings sell for $35.05 on average, from $8.11 to $137.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.05 that is $0 to $4K a year per listing.

Average price
$35.05inside the $15 to $100 sweet spot
Price range
$8.11–$137.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #12,964 within Dresses. It carries 960 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
11.0%
Average rank
#12,964in Dresses
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
960per listing
Listings tracked
136

04 · Newcomers

1 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
56
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Star Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

64 rising

Sellers

73

Top-5 brand share

48%

Top 20: 77%

Top-5 click share

18%

Top 20: 41%

Open market

48%

  • Brand 118%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Star Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Star Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celestial dress128K/yr
  • star dress84K/yr
  • star dress women35K/yr
  • moon dress41K/yr
  • galaxy dress33K/yr
  • starry dress25K/yr
  • sun and moon dress17K/yr
  • stars dress12K/yr
  • celestial dress women21K/yr
  • dress with stars11K/yr

Reviews and returns

What reviews say buyers love and hate about Star Dress

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
13.9%of orders come back
“very short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Star Dress questions

Answered from the same tracked data.