Is star dress profitable to sell on Amazon United States?

The niche generates $26K/yr across 136 tracked products. 1 of 56 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the star dress niche?

64 brands and 73 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in star dress?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.9% — above our launch gate.

When does demand for star dress peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the star dress niche?

Listings span $8.11–$137.28; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.

star dress

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but high returns (13.9%) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$35.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Good$8.11–$137.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good959.81

avg incumbent reviews — the moat a new listing must climb

Growth

Good+30.4%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 485K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.9%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, star dress is a $26K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

64 rising

Sellers

Top-5 brand share

48%

Top 20: 77%

Top-5 click share

18%

Top 20: 41%

Open market

48%

CORAMOON18%
Allegra K9%
OYOANGLE9%
Milumia7%
WaveHills5%
WDIRARA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

All search terms

Top star dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WDIRARA Womens Gothic Print Ruffle Off the Shoulder Dress Long Bell Sleeve Mesh Short Dresses Black Large

WDIRARA$39.294.2★47 rev

Milumia Womens Summer Mini Dress 90s Boho A Line Mesh Short Dresses Festival Outfits Allover Sun Print Multicolor Medium

Milumia$27.834.4★737 rev

OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Large

OYOANGLE$43.514.3★12 rev

Glenmal 4 Pieces Celestial Jewelry Moon Stars Crown Necklaces and Body Chain Headband Drop Earrings for Women(Gold)

Glenmal$15.064.2★308 rev

OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Small

OYOANGLE$43.684.3★12 rev

Newest

by launch date

VAFOLY Beach Vacation Boho Dresses for Women 2026: Womens Short Sleeve Summer Casual Floral Cruise Clothes Garden Wedding Guest Dresses Dinner Graduation A Line Short Maxi Dress Multi Black M

VAFOLY$40.0190 rev

6mo ago

OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Large

OYOANGLE$43.5112 rev

6mo ago

OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Small

OYOANGLE$43.6812 rev

6mo ago

OYOANGLE Womens Sequin Star Short Sleeve T Shirt Dress Drop Shoulder Crew Neck Glitter Summer Concert Dress Black Medium

OYOANGLE$43.6112 rev

6mo ago

JollieLovin Women T Shirt Plus Size Summer Swing Dresses Short Sleeve V Neck Loose Casual Dress(2X Star on Navy Blue-128)

JollieLovin$24.20445 rev

6mo ago

What buyers say about star dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“It's flattering and fits a bit big”

Comfort-Overall9%

“Comfortable to wear”

Shape/Style8%

“Really flattering on”

Value For Money6%

“Worth It”

Color5%

“Color is accurate”

Material Quality5%

“The material is beautiful”

Quality-Overall5%

“Gorgeous high quality party dress fits perfect”

Design-Overall3%

“the design is beautiful”

Stretchability/Expandability/Elasticity3%

“The elastic waist is comfortable”

Print Quality3%

“Gorgeous print, an attention getter”

What buyers complain about

Size-Overall20%

“very short”

Quality-Overall7%

“Poor quality”

Material Quality7%

“The material is not what I expected”

Durability4%

“its falling apart”

Color4%

“Not my color”

Advertised Vs Actual Product3%

“looks nothing like the picture”

Chest Fit3%

“The bust cups are small”

Waist Fit3%

“Can't have over 30 inch waist”

Shape/Style3%

“Style Not As Expected”

Stretchability/Expandability/Elasticity2%

“Product seemed already stretches out and worn”

Top return reasons

Size-Overall36%

Length9%

Chest Fit8%

Color7%

Waist Fit7%

Material Quality7%

Advertised Vs Actual Product5%

Shape/Style3%

Shoulder Fit2%

Quality-Overall2%

Common questions

Is star dress profitable to sell on Amazon United States?: The niche generates $26K/yr across 136 tracked products. 1 of 56 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the star dress niche?: 64 brands and 73 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in star dress?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.9% — above our launch gate.
When does demand for star dress peak?: Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
What does it cost to enter the star dress niche?: Listings span $8.11–$137.28; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.

star dress

star dress market data

Competition & brand share

Demand & seasonality

Top star dress search terms