Is star costume profitable to sell on Amazon United States?

The niche generates $44K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the star costume niche?

24 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in star costume?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 9.5% — above our launch gate.

When does demand for star costume peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.

What does it cost to enter the star costume niche?

Listings span $5.84–$96.67; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.

star costume

Worth a look

Shows a sweet-spot price point ($25.14 avg), but high returns (9.5%) keeps it on the watch list.

Avg price

Incredible$25.14

avg listing price — sweet spot $15–$100

Review moat

Great223.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$5.84–$96.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 110K searches

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, star costume is a $44K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

48%

Top 20: 88%

Open market

38%

Jenaai22%
SLITHICE9%
Generic9%
Ailezt9%
Longteng7%
Fun Express6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Open Trend

Top star costume search terms

star costume57K/yr +32.6%1.1% conv.
star costume adult20K/yr +15.3%1.0% conv.
star costume kids15K/yr -29.1%3.2% conv.
star costumes5K/yr +14.4%0.7% conv.
adult star costume4K/yr +25.4%3.4% conv.
star costume for kids3K/yr -22.1%2.2% conv.
star costume women6K/yr -41.0%0.0% conv.

All search terms

Top star costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jenaai Gold Star Costume for Women Adults Christmas Costume Nativity Star Religion Living Nativity Scene Outfits Cosplay Apparel with Hat Xmas Sunday Church Supply

Jenaai$31.133.6★30 rev

SLITHICE Womens star tights rhinestone tights black tights gothic kawaii y2k cute stockings (US Alpha One Size Regular Regular Star)

SLITHICE$7.033.6★150 rev

Kids Star Costume Glow Bodysuit Cute Dress Up Outfit with Hat for Easter Childens Day Party Cosplay Performance

Ailezt$12.580.0★0 rev

Sparkly Gold Star Costume for Adults Christmas Star Outfit for Christmas Cosplay Stage Dress Up Xmas Costume Women Men

Generic$13.373.0★2 rev

Jenaai Gold Nativity Star Costume for Kids Star Shaped Costume Kids Vbs Scene Cosplay Outfits Apparel Religion Living Props for Religion Sunday School Church Supply

Jenaai$34.923.8★38 rev

Newest

by launch date

Kids Star Costume Glow Bodysuit Cute Dress Up Outfit with Hat for Easter Childens Day Party Cosplay Performance

Ailezt$12.580 rev

4mo ago

Sparkly Gold Star Costume for Adults Christmas Star Outfit for Christmas Cosplay Stage Dress Up Xmas Costume Women Men

Generic$13.372 rev

7mo ago

Aiosy Light Up Tutu Skirt Women Christmas Tutus 3 Layered Tulle Skirts Led Ballet Costume Sparkly Stars Tutu for Party (Black)

Aiosy$13.412 rev

10mo ago

AIYOUYIYA Adult Star Costume Onesie - Novelty Christmas Halloween Cosplay Pajamas for Women and Men

AIYOUYIYA$35.7130 rev

11mo ago

Jaugola Womens Sequin Mini Dress Super Star Glitter Costume Sparkly T-shirt Concert Tour Disco Party Halloween Outfit Blue M

Jaugola$26.2118 rev

1y ago

What buyers say about star costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Decent for the price”

Size-Overall27%

“size is perfect”

Quality-Overall15%

“Quality is great”

Advertised Vs Actual Product10%

“True to the picture”

Inflation/Deflation3%

“Super easy to inflate”

Color3%

“Color matched the image”

Comfort-Overall3%

“It was comfortable”

Durability3%

“Very durable and my son loves it a lot”

What buyers complain about

Durability23%

“Not very durable”

Size-Overall14%

“Too big and hat wouldn't stay on”

Value For Money9%

“Not worth it”

Material Quality9%

“really bad material”

Stitch/Finish/Polish9%

“Francis is very thin and the stitching is very ragged and not tight”

Arm Fit9%

“The body itself is kind of tight around the arms”

Strength9%

“the glasses are all around flimsy”

Gap/Hole5%

“There are two tiny stars and multiple holes and they are a very thin fabric”

Precious Gemstone5%

“Gems started falling off as soon as I took them out of the package”

Advertised Vs Actual Product5%

“Does not match picture being advertised”

Top return reasons

Size-Overall44%

Length7%

Advertised Vs Actual Product7%

Material Quality6%

Waist Fit4%

Quality-Overall3%

Functionality-Overall3%

Color3%

Thigh Fit3%

Shape/Style2%

Common questions

Is star costume profitable to sell on Amazon United States?: The niche generates $44K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the star costume niche?: 24 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in star costume?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 9.5% — above our launch gate.
When does demand for star costume peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
What does it cost to enter the star costume niche?: Listings span $5.84–$96.67; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.

star costume

star costume market data

Competition & brand share

Demand & seasonality

Top star costume search terms