stanley keychain
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great353.26avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$2.04–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 380K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stanley keychain is a $61K/yr Amazon United States market (380K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
stanley keychain market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $68K–$90K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #3,422
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 17.9%
- Avg brand age
- 22 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
31
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
37%
Top 20: 72%
Open market
37%
- Wchoicsy15%
- LUHOHI14%
- ERTUNA14%
- EROLPXE9%
- LAEKOU6%
- BIDEX5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -30.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top stanley keychain search terms
- mini tumbler keychain59K/yr
- mini stanley cup keychain73K/yr
- stanley keychain55K/yr
- stanley cup keychain28K/yr
- tumbler keychain15K/yr
- stanley chapstick holder19K/yr
- mini stanley keychain25K/yr
- stanley cup chapstick holder12K/yr
- cup keychain8K/yr
- stanley keychain chapstick holder10K/yr
Top stanley keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EROLPXE Mini Tumbler Keychain for Stanley Cup Cute Mini Cup Keychain Chapstick Holder for Women Men Girls (Flower)
EROLPXE$7.944.6★193 rev
Wchoicsy 8 Pack Mini Tumbler Keychain for Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$16.904.5★277 rev
LUHOHI Accessories for Stanley Cup Pearl Chain Initial Accessoriess for Handle Stuff Decor Water Bottle Jewelry Tumbler Cute Simple Modern Personalized Name ID Decorations Letter Pink Tag A
LUHOHI$6.674.5★1,284 rev
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★1,502 rev
ERTUNA 16Pack Mini Tumbler Keychain Accessories for Stanley Cup 2 Way Cute Charms Chapstick Lip Balm Holder for Women Purse Handbag
ERTUNA$30.964.6★509 rev
Newest
by launch date
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.00277 rev
FALESOUL 10 PCS Mini Tumbler Keychain Accessories for Cup Cute Holder Key Chain Charms for Women Men Girls (10)
FALESOUL$11.814 rev
FAMIWIN 20PCS Mini Tumbler Keychains Accessories for Stanley Cup Chapstick Lip Balm Holder for Women Purse Handbag
FAMIWIN$29.3510 rev
20 PCS Mini Tumbler Keychain for Stanley Cup Chapstick Holder Key Chain 1.18 x 3.74 Bag Charms for Women Men Hold up to 0.8 x 3
Muyoka$26.1116 rev
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Owala Water Bottle Mini Cup Keychain Chapstick Lip Balm Holder for Women Girls
Wchoicsy$14.47154 rev
Trending
90-day click momentumLAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
LUHOHI Letter Charm for Stanley CupPearl Chain Accessories Stanley Cup Initial Charms for Handle Stuff Decor Water Bottle Jewelry Tumbler Cute Simple Modern Personalized Name ID Decorations (K)
LUHOHI$6.764.5★
LUHOHI Silver Initial Charm for Stanley Cup- Bubble Letter Charms Accessories for Stanley handle 40 Oz Tumblers Cute Keychain with Diamond Glitter Jewelry Personalized Water Bottle Decorations C
LUHOHI$9.054.6★
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.004.5★
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Owala Water Bottle Mini Cup Keychain Chapstick Lip Balm Holder for Women Girls
Wchoicsy$14.474.1★
What buyers say about stanley keychain
What buyers praise and complain about, mined from review topics.What buyers love
“These mini tumbler keychains are well made”
“it fits nicely”
“also the key chain”
“Cute colors”
“Fun to give as gifts”
“easy to use”
“As shown”
“The value for the price is excellent”
“Theyre durable and last a long time”
“Cute and functional”
What buyers complain about
“Broke easily”
“BUT A LITTLE LARGE”
“kind of cheap”
“that shouldn't be apparent with the lighter colors”
“the plastic and make of them is slightly cheaper looking”
“the screw top feels pretty flimsy”
“poor value”
“One came already broken. keychain part”
“They are not wanting to stick right”
“Needs at least 1inch of handle to fit properly”
Top return reasons
Common questions
- Is stanley keychain profitable to sell on Amazon United States?
- The niche generates $61K/yr across 54 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the stanley keychain niche?
- 28 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in stanley keychain?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.1%.
- When does demand for stanley keychain peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the stanley keychain niche?
- Listings span $2.04–$30.96; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.