Stanley Keychain

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

-30.3%

Conversion, latest week

1.4%

Market size, estimated

$61Ka year

Peak month

November5.9× the quietest month

Top search term

mini tumbler keychain59K searches a year

Listings sell for $11.31 on average, from $2.04 to $30.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.31 that is $1K to $3K a year per listing.

Average price

$11.31under the $15 to $100 sweet spot

Price range

$2.04–$30.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #3,422 within Keyrings, Keychains & Charms. It carries 353 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

17.9%

Average rank

#3,422in Keyrings, Keychains & Charms

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

353per listing

Listings tracked

54

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months