Stanley Chapstick Holder

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-39.0%

Conversion, latest week

1.7%

Market size, estimated

$13Ka year

Peak month

December4.5× the quietest month

Top search term

stanley chapstick holder19K searches a year

Listings sell for $9.20 on average, from $5.03 to $30.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.20 that is $0 to $920 a year per listing.

Average price

$9.20under the $15 to $100 sweet spot

Price range

$5.03–$30.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$920

Returns

1.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,221 within Keyrings, Keychains & Charms. It carries 738 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

14.2%

Average rank

#1,221in Keyrings, Keychains & Charms

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

738per listing

Listings tracked

31

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months