Skip to content
FlapenGet started

Stanley Chapstick Holder

Fail

Shoppers spend an estimated $13K a year here, so Stanley Chapstick Holder is a Fail.

Flapen Score
39
39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$13K/yr84K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
47%top-5 click share · 22 brands · 25 sellers

Flapen Score

Stanley Chapstick Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stanley Chapstick Holder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Stanley Chapstick Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Chapstick Holder 84K times last year and spent an estimated $13K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
1.7%
Market size, estimated
$13Ka year
Peak month
December4.5× the quietest month
Top search term
stanley chapstick holder19K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $5.03 to $30.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.20 that is $0 to $920 a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$5.03–$30.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$920
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,221 within Keyrings, Keychains & Charms. It carries 738 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#1,221in Keyrings, Keychains & Charms
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
738per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stanley Chapstick Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

25

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

47%

Top 20: 87%

Open market

40%

  • Brand 123%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Stanley Chapstick Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Stanley Chapstick Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley chapstick holder19K/yr
  • stanley cup chapstick holder12K/yr
  • chapstick holder for stanley cup8K/yr
  • water bottle chapstick holder9K/yr
  • stanley lip gloss holder9K/yr
  • tumbler chapstick holder8K/yr
  • stanley cup lip gloss holder5K/yr
  • tumbler lip balm holder2K/yr
  • stanley cup lip balm holder2K/yr
  • stanley lip balm holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Chapstick Holder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Size-wise, these are small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Clothing, Shoes & Jewelry niches

FAQ

Common Stanley Chapstick Holder questions

Answered from the same tracked data.