Is stanley chapstick holder profitable to sell on Amazon United States?

The niche generates $13K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (39/100).

How competitive is the stanley chapstick holder niche?

22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in stanley chapstick holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.9%.

When does demand for stanley chapstick holder peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the stanley chapstick holder niche?

Listings span $5.03–$30.96; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.

stanley chapstick holder

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good738.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.03–$30.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.20

avg listing price — sweet spot $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 84K searches

According to Flapen's Amazon United States niche tracking, stanley chapstick holder is a $13K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

stanley chapstick holder market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $14K–$18K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,221
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 14.2%
Avg brand age: 22 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

47%

Top 20: 87%

Open market

40%

Desing Wish23%
JimysCo15%
WK IEASON7%
Haevola6%
Wchoicsy6%
HEYSKAY5%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -39.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top stanley chapstick holder search terms

stanley chapstick holder19K/yr -44.2%1.5% conv.
stanley cup chapstick holder12K/yr -32.7%1.5% conv.
chapstick holder for stanley cup8K/yr -41.0%1.3% conv.
water bottle chapstick holder9K/yr -34.5%0.7% conv.
stanley lip gloss holder9K/yr -41.7%1.3% conv.
tumbler chapstick holder8K/yr -24.1%0.4% conv.
stanley cup lip gloss holder5K/yr -32.5%0.8% conv.
tumbler lip balm holder2K/yr -37.4%1.0% conv.
stanley cup lip balm holder2K/yr -10.0%1.0% conv.
stanley lip balm holder3K/yr -58.3%1.5% conv.

All search terms

Top stanley chapstick holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Desing Wish Silicone Chapstick Holder with Cap Cover 0.6 Diameter Portable Lip Balm Holder Key Chain Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink

Desing Wish$5.844.6★353 rev

Set of 3 Pcs Accessories for 40oz Tumbler or other brands 40 OZ Tumblers (Cream)

JimysCo$5.984.6★250 rev

Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)

Haevola$8.154.8★78 rev

WK IEASON Lip Balm Holder Keychain Clip On PU Leather Lipstick Sleeve Pouch Lip Gloss Holder Lip Balm Sleeve Holder Keychain 3PCSLight Purple/Light Pink/Matte Beige

WK IEASON$7.274.7★101 rev

HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip

HEYSKAY$7.174.5★109 rev

Newest

by launch date

Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls

Wchoicsy$15.00277 rev

6mo ago

Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)

Haevola$8.1578 rev

9mo ago

Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS

Nevfal$6.0231 rev

9mo ago

COOKOOKY Keychain Holder for Chapstick Lipstick Lip Gloss Cute Lip Balm Keychain Holder with Clip (flower#1)

COOKOOKY$5.87422 rev

10mo ago

WK IEASON Lip Balm Holder Keychain Clip On PU Leather Lipstick Sleeve Pouch Lip Gloss Holder Lip Balm Sleeve Holder Keychain 3PCSLight Purple/Light Pink/Matte Beige

WK IEASON$7.27101 rev

11mo ago

What buyers say about stanley chapstick holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality, easy to have one attached to everything so you always have chapstick available”

Size-Overall14%

“They fit”

Ease Of Use11%

“Convenient”

Color10%

“I love the colors”

Value For Money7%

“this is absolutely worth it”

Gifting Purpose7%

“Perfect little gift”

Chain/Key Quality6%

“These are perfect for a cute keychain”

Durability6%

“seems pretty durable”

Advertised Vs Actual Product5%

“better than expected”

Strength3%

“They seem decently made, and sturdy”

What buyers complain about

Size-Overall18%

“Size-wise, these are small”

Quality-Overall12%

“kind of cheap”

Material Quality10%

“the plastic and make of them is slightly cheaper looking”

Value For Money8%

“kind of cheap”

Durability8%

“Broke”

Strength6%

“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”

Handle Quality4%

“Needs at least 1inch of handle to fit properly”

Chain/Key Quality4%

“But the keychain part breaks off too easy”

Smell4%

“The neoprene smell does eventually dissipate”

Stretchability/Expandability/Elasticity2%

“I lost my lip balm elastic”

Top return reasons

Size-Overall59%

Quality-Overall5%

Color5%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Material Quality4%

Functionality-Overall3%

Value For Money2%

Add-Ons/Attachments1%

Chain/Key Quality1%

Common questions

Is stanley chapstick holder profitable to sell on Amazon United States?: The niche generates $13K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (39/100).
How competitive is the stanley chapstick holder niche?: 22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in stanley chapstick holder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.9%.
When does demand for stanley chapstick holder peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the stanley chapstick holder niche?: Listings span $5.03–$30.96; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.