Skip to content

Stan Smith Adidas Shoes Women

Fail

An estimated 14.5% of orders come back, so Stan Smith Adidas Shoes Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$229K/yr961K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
26%top-5 click share · 14 brands · 152 sellers

Flapen Score

Stan Smith Adidas Shoes Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stan Smith Adidas Shoes Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stan Smith Adidas Shoes Women market on Amazon at a glance

Shoppers on Amazon United States searched for Stan Smith Adidas Shoes Women 961K times last year and spent an estimated $229K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
0.4%
Market size, estimated
$229Ka year
Peak month
July2.6× the quietest month
Top search term
stan smith mens sneakers220K searches a year

02 · Price

A sale here is worth $64.45.

Listings sell for $64.45 on average, from $7.77 to $167.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $64.45 that is $0 to $6K a year per listing.

Average price
$64.45inside the $15 to $100 sweet spot
Price range
$7.77–$167.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
14.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #3,357 within Shoes. It carries 3,804 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
28.8%
Average rank
#3,357in Shoes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,804per listing
Listings tracked
84

04 · Newcomers

13 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
13Amazon's first-year sales bar
Average brand age
44 months

Products

Top Stan Smith Adidas Shoes Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

152

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

7%

  • Brand 138%
  • Brand 232%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 7%)

Demand

Stan Smith Adidas Shoes Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Stan Smith Adidas Shoes Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stan smith mens sneakers220K/yr
  • adidas stan smith men193K/yr
  • adidas stan smith107K/yr
  • stan smith110K/yr
  • stan smith adidas shoes women72K/yr
  • adidas stan smith women66K/yr
  • stan smith adidas shoes men54K/yr
  • stan smith adidas20K/yr
  • stan smith womens sneakers22K/yr
  • stan smith shoes20K/yr

Reviews and returns

What reviews say buyers love and hate about Stan Smith Adidas Shoes Women

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
35%of negative reviews mention “Size-Overall”
14.5%of orders come back
“Run big”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stan Smith Adidas Shoes Women questions

Answered from the same tracked data.