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Stainless Steel Necklace for Women

Fail

Buyers convert on only 1.1% of searches, so Stainless Steel Necklace for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$61K/yr443K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
58%top-5 click share · 17 brands · 21 sellers

Flapen Score

Stainless Steel Necklace for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Stainless Steel Necklace for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Necklace for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Necklace for Women 443K times last year and spent an estimated $61K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.1%
Market size, estimated
$61Ka year
Peak month
October2.3× the quietest month
Top search term
stainless steel necklace for women267K searches a year

02 · Price

A sale here is worth $12.88.

Listings sell for $12.88 on average, from $4.54 to $32.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.88 that is $1K to $3K a year per listing.

Average price
$12.88under the $15 to $100 sweet spot
Price range
$4.54–$32.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,070 within Jewelry. It carries 1,980 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,070in Jewelry
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,980per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Stainless Steel Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

22%

  • Brand 124%
  • Brand 220%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Stainless Steel Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Stainless Steel Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel necklace for women267K/yr
  • cadena de acero inoxidable para mujer28K/yr
  • stainless steel chain for women28K/yr
  • surgical steel necklace19K/yr
  • womens stainless steel necklace15K/yr
  • cadena acero inoxidable mujer11K/yr
  • stainless steel chains for women10K/yr
  • stainless steel silver necklace8K/yr
  • 316l stainless steel necklace6K/yr
  • steel necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Necklace for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Chain/Key Quality”
17%of negative reviews mention “Durability”
3.1%of orders come back
“Broke fast on me”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stainless Steel Necklace for Women questions

Answered from the same tracked data.