Skip to content

Staff

Maybe

Products sell for $31.07 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Staff is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$122K/yr505K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
31%top-5 click share · 32 brands · 74 sellers

Flapen Score

Staff against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Staff is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staff market on Amazon at a glance

Shoppers on Amazon United States searched for Staff 505K times last year and spent an estimated $122K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
0.8%
Market size, estimated
$122Ka year
Peak month
October7.1× the quietest month
Top search term
staff166K searches a year

02 · Price

A sale here is worth $31.07.

Listings sell for $31.07 on average, from $7.21 to $265.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.07 that is $3K to $8K a year per listing.

Average price
$31.07inside the $15 to $100 sweet spot
Price range
$7.21–$265.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,086 within Props. It carries 468 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
12.0%
Average rank
#1,086in Props
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
468per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Staff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

74

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

31%

Top 20: 72%

Open market

45%

  • Fun Costumes17%
  • California Costumes11%
  • Martial Arts Armory9%
  • Servllcell7%
  • Disguise6%
  • Spooktacular Creations6%

Demand

Staff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.1×

Search terms

Top Staff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staff166K/yr
  • wizard staff192K/yr
  • magic staff21K/yr
  • wizard staff wooden6K/yr
  • staf9K/yr
  • witch staff17K/yr
  • cosplay staff8K/yr
  • mage staff10K/yr
  • staffs5K/yr
  • wooden wizard staff7K/yr

Reviews and returns

What reviews say buyers love and hate about Staff

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.12

Bad quality

Price is not justified for the quality

Cheap & low quality product

Size-Overall10%

it was a bit big for me

Very short

It is really long

Durability9%−0.08

It broke

broke when used once

Feels like it will break very easily

Strength9%−0.09

I also didn't expect it to be so flimsy

Not strong

which is to say: It's a bit flimsy

Material Quality6%−0.10

Was very cheap material

Its a plastic material

I didn't expect this to be made of the greatest material

Love

Quality-Overall17%−0.12

Great quality Ive had it for months no issues

Excellent quality

It's good quality construction

Weight Light8%

is suitable for display or very light handling

Great for light use

lightweight

Value For Money8%+0.63

Affordable

Great Product for the Price

Great value

Design-Overall6%+0.27

- The Pros: The actual design looks very cool

intricate design make it look cool up close

has a visually detailed design

Durability6%−0.08

It is durable enough for what I use it for

Good buy and durable

Held up very well

Return

6.9% Return rate 51% Fixable by listing

Size-Overall30%█▇█▇█▅

it was a bit big for me

Very short

It is really long

Material Quality8%▅▄▆█▄▅

Was very cheap material

Its a plastic material

I didn't expect this to be made of the greatest material

Quality-Overall7%▆▆█▅▄▅

Bad quality

Price is not justified for the quality

Cheap & low quality product

Defective Material/Parts6%▇█▄▆▅▅
Length6%▇█▄▇▅▅

FAQ

Common Staff questions

Answered from the same tracked data.