Staff

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

505K

Growth, 90 days vs prior 90

+18.5%

Conversion, latest week

0.8%

Market size, estimated

$122Ka year

Peak month

October7.1× the quietest month

Top search term

staff166K searches a year

Listings sell for $31.07 on average, from $7.21 to $265.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.07 that is $3K to $8K a year per listing.

Average price

$31.07inside the $15 to $100 sweet spot

Price range

$7.21–$265.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

6.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,086 within Props. It carries 468 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

80%

Out of stock, average day

12.0%

Average rank

#1,086in Props

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

468per listing

Listings tracked

51

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months