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43

st patricks day hat

Skip it

Soft demand (-83.3% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 0Conversion 17Competition 94Returns 20Price range 85Avg price 95Brand share 33Review moat 49Quality gap 32

Avg price

Incredible$30.83

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$5.22–$83.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,552.86

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$247K

$247K/yr · 590K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-83.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, st patricks day hat is a $247K/yr Amazon United States market (590K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

st patricks day hat market data

Units sold / yr
15K–20K
avg 0–100/product
Revenue / yr
$462K–$617K
units × avg price
Conversion rate
1.4%
Avg BSR
#4,303
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
8.0%
Avg brand age
41 months
Avg seller age
166 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

50

Top-5 brand share

85%

Top 20: 98%

Top-5 click share

21%

Top 20: 50%

Open market

13%

  • Black Clover77%
  • Generic3%
  • STARANCE2%
  • Life is Good2%
  • Quanhaigou2%
  • Biddy Murphy2%
  • Open — no brand owns it (19 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -83.3% search growth over the last 90 days.
200K150KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 86.6×

Top st patricks day hat search terms

  • live lucky hats for men49K/yr
  • irish hat78K/yr
  • leprechaun hat101K/yr
  • lucky hat27K/yr
  • live lucky hats11K/yr
  • irish hats20K/yr
  • live lucky hats for women8K/yr
  • live lucky hat11K/yr
  • lucky hats for men10K/yr
  • lucky brand hat8K/yr
All search terms

Top st patricks day hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$10K6%$15K8%$20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about st patricks day hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“the fit is really accurate”

Quality-Overall22%

“Fantastic quality, feels custom made”

Value For Money13%

“Good deal”

Comfort-Overall9%

“are comfortable to wear”

Color5%

“I love all of the color options”

Material Quality3%

“Nice Material”

Advertised Vs Actual Product3%

“Looks exactly as advertised”

Shape/Style3%

“Quality & Stylish”

Adjustability/Rotatability/Reclining2%

“Adjusts to fit perfectly”

Weight Light2%

“Lightweight”

What buyers complain about

Size-Overall46%

“Little tight”

Advertised Vs Actual Product10%

“Not as advertised”

Quality-Overall6%

“This cap is NOT the same quality if my previous live lucky caps”

Value For Money5%

“seems cheaply made for the high price”

Material Quality5%

“Cheap material”

Print Quality5%

“It looks like somebody printed something off of a printer”

Smell4%

“Smells bad”

Wrinkles2%

“hard to get creases out”

Stretchability/Expandability/Elasticity2%

“Expansion of cap band is limited”

Stiffness2%

“Front crown is very stiff”

Top return reasons

Size-Overall74%
Shape/Style5%
Color4%
Material Quality4%
Advertised Vs Actual Product3%
Quality-Overall3%
Value For Money1%
Length1%
Wrinkles1%
Defective Material/Parts1%

Common questions

Is st patricks day hat profitable to sell on Amazon United States?
The niche generates $247K/yr across 87 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -83.3%. Flapen's verdict: Skip it (43/100).
How competitive is the st patricks day hat niche?
25 brands and 50 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in st patricks day hat?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 6.3% — above our launch gate.
When does demand for st patricks day hat peak?
Demand peaks in Feb–Mar; the busiest month runs 86.6× the quietest.
What does it cost to enter the st patricks day hat niche?
Listings span $5.22–$83.49; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.