St Michael Necklace for Men

Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months

875K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.5%

Market size, estimated

$397Ka year

Peak month

December1.8× the quietest month

Top search term

st michael pendant for men161K searches a year

Listings sell for $29.66 on average, from $4.55 to $105.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.66 that is $7K to $15K a year per listing.

Average price

$29.66inside the $15 to $100 sweet spot

Price range

$4.55–$105.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,651 within Jewelry. It carries 627 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,651in Jewelry

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

627per listing

Listings tracked

43

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months