St Michael Necklace for Men

Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months

875K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.5%

Market size, estimated

$397Ka year

Peak month

December1.8× the quietest month

Top search term

st michael pendant for men161K searches a year

Listings sell for $29.66 on average, from $4.55 to $105.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.66 that is $7K to $15K a year per listing.

Average price

$29.66inside the $15 to $100 sweet spot

Price range

$4.55–$105.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,651 within Jewelry. It carries 627 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,651in Jewelry

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

627per listing

Listings tracked

43

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months