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51

st joseph medal

Worth a look

Shows a sweet-spot price point ($43.01 avg), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 23Conversion 35Competition 80Returns 64Price range 54Avg price 95Brand share 91Review moat 82Quality gap 33

Avg price

Incredible$43.01

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great351.77

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$5.82–$161.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$43K

$43K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, st joseph medal is a $43K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

st joseph medal market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$54K–$65K
units × avg price
Conversion rate
2.8%
Avg BSR
#18,245
Page quality
0%
Prime
98%
Sponsored
88%
Out of stock
8.1%
Avg brand age
47 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

39

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

35%

Top 20: 75%

Open market

51%

  • Westmon Works13%
  • YFN9%
  • ADMETUS8%
  • Venerare7%
  • P. BLAKE6%
  • HZMAN6%

Demand

Weekly Amazon search volume, last 10 weeks — -4.3% search growth over the last 90 days.
900700Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top st joseph medal search terms

  • st joseph medal25K/yr
  • saint joseph medal7K/yr
  • st joseph necklace3K/yr
All search terms

Top st joseph medal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about st joseph medal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“the medal is of good quality”

Advertised Vs Actual Product9%

“Exactly as shown in photo”

Chain/Key Quality9%

“chain included”

Design-Overall7%

“The craftsmanship maintains a classic appearance that aligns with traditional religious jewelry aesthetics”

Metal Authenticity6%

“Nice metal charm for my boys”

Weight Heavy4%

“substantial weight to it that makes it feel great to hold”

Size-Overall4%

“It is a good size”

Gifting Purpose4%

“Good giveaway medals”

Value For Money4%

“Nice necklace great for the price”

Embellishment/Embroidery Quality4%

“Very nice medallion”

What buyers complain about

Advertised Vs Actual Product19%

“Misleading”

Quality-Overall14%

“Cheap”

Value For Money11%

“this pendant is a bit pricey for what you are getting”

Brightness/Shine/Glow5%

“It is a little hard to see the Saint Joseph on it well the way the light shines on it”

Ease Of Use5%

“was hard to put on prior”

Size-Overall4%

“A little bigger than a penny”

Chain/Key Quality2%

“Chain preference may vary”

Top return reasons

Size-Overall54%
Advertised Vs Actual Product13%
Metal Authenticity9%
Chain/Key Quality6%
Quality-Overall6%
Defective Material/Parts2%
Color2%
Weight Heavy1%
Design-Overall1%
Fastener Quality1%

Common questions

Is st joseph medal profitable to sell on Amazon United States?
The niche generates $43K/yr across 48 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the st joseph medal niche?
33 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in st joseph medal?
Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 2.5%.
What does it cost to enter the st joseph medal niche?
Listings span $5.82–$161.87; the average listing price is $43.01 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.