squishmallow shirt
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.56avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great422.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.01–$33.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 100K searches
According to Flapen's Amazon United States niche tracking, squishmallow shirt is a $36K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
squishmallow shirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$47K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,039
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 86%
- Out of stock
- 12.2%
- Avg brand age
- 31 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
30
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
5%
- Squishmallows58%
- Komar Kids23%
- Get Trend7%
- Franco4%
- LUV HER2%
- Topgal1%
- Open — no brand owns it (8 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top squishmallow shirt search terms
- squishmallow pajamas25K/yr
- squishmallow pajamas for girls16K/yr
- squishmallow shirt for girls6K/yr
- squishmallow socks9K/yr
- squishmallow swimsuit2K/yr
- squishmallow pjs5K/yr
- squishmallow towel3K/yr
- squishmallow beach towel2K/yr
- squishmallow pjs for girls5K/yr
- girls squishmallow pajamas4K/yr
Top squishmallow shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$20.514.8★129 rev
Squishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$19.874.8★129 rev
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.624.7★27 rev
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.694.6★29 rev
Get Trend Squishmallows 2 Pc Pajama Sets for Girls Teens with Top PJ Pants Cozy Sleepwear Soft Nightwear Kids PJs Lounge Set Gifts for Girls (11-12 Years Multi Squishmallows)
Get Trend$27.664.7★139 rev
Newest
by launch dateSquishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$20.51129 rev
Squishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$19.87129 rev
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.6227 rev
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.6929 rev
Squishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$21.44129 rev
Trending
90-day click momentumSquishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.234.7★
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$32.624.7★
Squishmallows Girls Pajama Set - 2 Piece Cozy Girls Pjs with Button Down Short Sleeve & Shorts For Kids - Official Product Light Pink
Squishmallows$20.514.8★
Squishmallows Girls 4 Piece Pajama Set - Tight Fit Soft Short Sleeve Shirt Shorts & Pants Kids Sleepwear - Official License Pink Stripe
Komar Kids$31.304.7★
Squishmallows Girls Pajama Set - 2 Piece Girls Pjs Button Down Short Sleeve & Pants For Kids - Official Product Pink
Komar Kids$23.594.6★
What buyers say about squishmallow shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Its very soft”
“Great quality”
“Size Fit was Accurate”
“very comfy”
“cute gift to give”
“the colors are vibrant”
“Very fair price”
“The design is super cute with all the different characters from the brand on them”
“The quality of material is excellent”
“Pretty and cozy”
What buyers complain about
“But Small”
“it is rather thick”
“I cant believe they are selling 25$ for a pajama with this material quality”
“Cheap fabric”
“I'm sure it will pill after washing”
“unfortunately after first wash pajamas came apart”
“not as soft as I'd hoped for”
“uncomfortable”
“I do wish they come up a bit higher to allow for taller boots or shoes”
“average quality”
Top return reasons
Common questions
- Is squishmallow shirt profitable to sell on Amazon United States?
- The niche generates $36K/yr across 66 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the squishmallow shirt niche?
- 14 brands and 30 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in squishmallow shirt?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.5%.
- When does demand for squishmallow shirt peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the squishmallow shirt niche?
- Listings span $9.01–$33.37; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.