Squishmallow Shirt

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

1.5%

Market size, estimated

$36Ka year

Peak month

December5.3× the quietest month

Top search term

squishmallow pajamas25K searches a year

Listings sell for $23.56 on average, from $9.01 to $33.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.56 that is $0 to $2K a year per listing.

Average price

$23.56inside the $15 to $100 sweet spot

Price range

$9.01–$33.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #5,039 within Sleepwear & Robes. It carries 422 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

94%

Out of stock, average day

12.2%

Average rank

#5,039in Sleepwear & Robes

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

422per listing

Listings tracked

66

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months