Squishmallow Makeup

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-26.2%

Conversion, latest week

1.7%

Market size, estimated

$60Ka year

Top search term

squishmallow pajamas25K searches a year

Listings sell for $20.78 on average, from $3.36 to $35.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.78 that is $0 to $2K a year per listing.

Average price

$20.78inside the $15 to $100 sweet spot

Price range

$3.36–$35.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,379 within Sleepwear & Robes. It carries 499 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#1,379in Sleepwear & Robes

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

499per listing

Listings tracked

72

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months